The editorial writer should devote much time to study. Not in any other profession is there greater necessity for study, greater use for the knowledge that is power. The editor whose cranium is crammed with facts has great advantage over the editor whose cranium is empty, for the mind, especially the editorial mind, feeds on facts. The editor must furnish information and comment on a multitude of facts widely diverse in themselves, topics treating of every phase of human life, every shade of animate or inanimate condition. He must study the topic enough to write on it skillfully. He must convince the reader of his mastery of the subject. Bulwer Lytton’s reiteration that “Knowledge is power” finds constant verification in newspaper editing.
Almost all newspaper editorial articles, critiques of the drama or of music, and all news articles are written at a single sitting and under the constant admonition to “hurry up” both mind and movement. The writer must acquire the art of instant concentration of thought on the one subject, of instantly recalling precedents and of quickly foreseeing results. This everlasting hurry is a serious drawback to good newspaper making; but it is a powerful incentive, also, to quick thinking. What has been said of the politician, that often he must act before he has read or thought, is singularly true of the editor. The editorial writer must understand the political and commercial and social questions of the hour and must be prepared to hop right into a discussion of them at a moment’s notice. He must train himself to use quick judgment and to arrive at quick conclusions.
News intelligence may be so presented that it will have quick influence on the reader. Often it may produce flash conclusions that may be reversed by next day’s news. Many readers glance at headlines and quickly scan news columns and are influenced by what they see without giving it a scrap of intellectual reflection.
But the editorial writer must have real merit to influence other men. He must possess the art of composition, of ready speech, of carrying conviction. He not only thinks for his reader, but he seeks to persuade the reader to his way of thinking. But always the editorial article should be a help to the reader, should inform, interest, explain, elucidate as well as influence.
The modern headline artist has solved the problem of attracting the reader’s attention. The editorial writer has not the advantage of typographical eccentricity to help him; he must attract and convince by what he says.
It is difficult to indicate, even much less to advise the student of journalism, how to study for editorial writing—so vast is the field of desirable knowledge. But first of all he must read the newspapers and the periodical publications, for he must understand the topics that are engaging public thought. The editor must absorb and remember a mass of current facts that will not be recorded in textbooks and histories for months or years to come if indeed they ever are recorded. The newspapers are the first to record great events, the weekly press is next, and the magazines then follow. Histories and textbooks come along later. No other way of keeping up with public events has been discovered. The process is easy and interesting, however.
There should be thoughtful study of the great principles that govern human conduct. All history is useful. And obviously the editor cannot know too much of the fundamentals of government, of law, diplomacy, politics, and political causes, of finance, taxation, philanthropy, the relations of labor and capital and so on—the list is endless. The schools of journalism give much attention to these essentials. Their courses are prepared with great wisdom for the attainment of practical knowledge. Young men who would be journalists will profit greatly by study in these schools.
In almost all of the large newspaper offices there is a daily editorial council composed of the editorial writers, the managing editor, the city editor, the foreign editor, and sometimes the Sunday editor, and the special writers. This council meets at the beginning of the newspaper day. The events of the moment have informal discussion and a general conclusion is indicated by the editor as to what must be the editorial attitude toward them. Thus the editorial policy of the sheet is understood by all. The editor assigns to the writers their topics for discussion.
The editor indicates the paper’s policy toward all public questions and the editorial page is just what he makes it. The newspaper does not rise above its editor. His assistants write as he directs and wishes, without question, regardless of their personal convictions as to the wisdom of the policy or their personal attitude toward it. But an assistant is not often asked to write contrary to his convictions.
The editor usually revises all editorial page articles and his staff does not return for night work as was the practice of morning newspaper editorial writers fifty years ago. One editorial writer remains to comment briefly on any extraordinary news that may develop. This change in general newspaper practice was inspired by the late Charles A. Dana who urged that all editorial comment should be prepared with great deliberation and thoughtfulness, that hastily written articles were perfunctory or were expression of the obvious. He wanted not the editorial expression written at midnight for publication at two A. M. and the other editors came to his way of thinking and doing.