The spittoon magnate's habits were regular and sane. He rose by alarm clock at seven. He bathed, shaved, brushed his teeth with the vertical motion recommended by the toothbrush advertisers, breakfasted on cereal and cream and poached eggs, with one cup of strong coffee; walked leisurely to the station, bought a paper, and caught the 8.13 train. He avoided the other men who wanted him to sit with them, took the fifth chair on the left-hand side of the smoking car, and just as the train started he lit his first cigar. His commutation ticket was always ready for the conductor to punch. He never kept others waiting, just as he hated to be kept waiting himself. After his ticket had been punched and put back into an alligator-hide pocketbook, he opened the paper and studied it faithfully until the train got to the terminal.

At the factory Mr. Veal's routine was equally well-ordered and uniform. At nine o'clock he reached his private office, greeted his secretary, and ran over the morning mail, which had been opened and lay on his desk. Then he went through his dictation, which was carefully (even if not grammatically) accomplished. The sales reports for the preceding day were brought to him. Then he discussed any matters requiring attention with his department heads, calling them in one by one. At a quarter after twelve he walked up to the Manufacturers' Club for lunch, after which he played one game of pool.

He was back at the office by half-past two, and gave his passionate and devoted attention to the salivary needs of the nation until five o'clock. He caught the 5.23 train back to Mandrake Park, sitting on the right-hand side of the smoker where the setting sun would not dazzle on his newspaper.

But one day, about the time of the March equinox, when young ladies put furry pussywillows on their typewriter desks, and bank tellers crack the shells of spring jokes through the brass railings, Mr. Veal's behaviour was so peculiar as to cause anxiety among his associates.

He had ridden on the train as usual, without showing any abnormal symptoms. But when he was next observed, walking down Vincent Street, there was a red spot on his cheekbones and his expression was savage. He entered a haberdasher's shop and asked to see some neckties. When the clerk put out a tray of silk scarves in rich, sober colours, such as are commonly worn by successful and middle-aged merchants, Mr. Veal swore and dashed them aside.

“Good Lord!” he cried, “I'm not going to a funeral! Things like that are worn by Civil War veterans. What do you think I am, seventy years old? Give me something with some snap to it!”

And he chose a lemon-tinted cravat with vorticist patterns of brown and purple. He tore off the dark gray tie he had on and substituted the gaudy new one.

At the next corner he passed a shoe-shop. He hesitated a moment at the plate-glass window, then he entered and glared at the brisk young puppet who came forward with a smirk. He displayed his elastic-sided boots of the floorwalker type (which he had worn for years on account of his corns) and asked to have them removed. When they were off his feet he threw them to the other end of the long, narrow room. “I want some russet shoes with cloth tops,” he said. “And some silk socks to match, the kind the men wear in the magazine ads.”

When he left the shop, his feet might have been taken for those of Charley Chaplin, or of an assistant advertising manager of a department store.