It is on such matters as these that Consumer Preference and Dealer Convictionability are based.
I should like very much to have our Mr. Harvey K. Tidaholm discuss this matter with you. I know that your reaction will be enthusiastic.
Yours faithfully,
Geo. W. Gray,
Technical Director, Gray Matter Advertising Service.
X
[A letter from Nicholas Ribstone to George W. Gray.]
Dear Mr. Gray: I am just leaving town for a few days rest. All decisions have been postponized until my advertising manager returns. He is now hospitalized. I will confer with you as soon as I am re-urbanized.
Yours truly,
(Signed, in absence, with rubber stamp.)
Nicholas Ribstone.
N.R./D.B.
XI
[An article in LOZENGE AND PASTILLE, the weekly trade journal of the throat tablet trade.]