“You are in business,” says he. “Business is the game that keeps the world going. Business is checkers; business is football; business is Brains. Would you hear my business rules? They will aid you—help is the more common word. I will write them in a row so you can see them and remember them.”
He pulled a piece of paper and a pencil out of his pocket and wrote:
Zadok Biggs’s Business Rules
First—Find out what people want.
Second—Give it to ’em.
Third—Buy it cheap.
Fourth—Only a fair profit.
Fifth—Never spend a cent that won’t bring back a cent.
Sixth—Every man is a customer—treat him so.
Seventh and last—Never sell a thing you wouldn’t be glad to buy yourself at the price.