There is this to be said about the credulity of an audience, however,—that it will believe what it sees much more readily than what it hears. It might not believe in the ghost of Hamlet's father if the ghost were merely spoken of and did not walk upon the stage. If a dramatist would convince his audience of the generosity or the treachery of one character or another, he should not waste words either praising or blaming the character, but should present him to the eye in the performance of a generous or treacherous action. The audience hears wise words from Polonius when he gives his parting admonition to his son; but the same audience sees him made a fool of by Prince Hamlet, and will not think him wise.
The fact that a crowd's eyes are more keenly receptive than its ears is the psychologic basis for the maxim that in the theatre action speaks louder than words. It also affords a reason why plays of which the audience does not understand a single word are frequently successful. Mme. Sarah Bernhardt's thrilling performance of La Tosca has always aroused enthusiasm in London and New York, where the crowd, as a crowd, could not understand the language of the play.
Another primal characteristic of the mind of the crowd is its susceptibility to emotional contagion. A cultivated individual reading The School for Scandal at home alone will be intelligently appreciative of its delicious humor; but it is difficult to imagine him laughing over it aloud. Yet the same individual, when submerged in a theatre crowd, will laugh heartily over this very play, largely because other people near him are laughing too. Laughter, tears, enthusiasm, all the basic human emotions, thrill and tremble through an audience, because each member of the crowd feels that he is surrounded by other people who are experiencing the same emotion as his own. In the sad part of a play it is hard to keep from weeping if the woman next to you is wiping her eyes; and still harder is it to keep from laughing, even at a sorry jest, if the man on the other side is roaring in vociferous cachinnation. Successful dramatists play upon the susceptibility of a crowd by serving up raw morsels of crude humor and pathos for the unthinking to wheeze and blubber over, knowing that these members of the audience will excite their more phlegmatic neighbors by contagion. The practical dictum that every laugh in the first act is worth money in the box-office is founded on this psychologic truth. Even puns as bad as Mr. Zangwill's are of value early in a play to set on some quantity of barren spectators and get the house accustomed to a titter. Scenes like the foot-ball episodes in The College Widow and Strongheart, or the battle in The Round Up, are nearly always sure to raise the roof; for it is usually sufficient to set everybody on the stage a-cheering in order to make the audience cheer too by sheer contagion. Another and more classical example was the speechless triumph of Henry V's return victorious, in Richard Mansfield's sumptuous production of the play. Here the audience felt that he was every inch a king; for it had caught the fervor of the crowd upon the stage.
This same emotional contagion is, of course, the psychologic basis for the French system of the claque, or band of hired applauders seated in the centre of the house. The leader of the claque knows his cues as if he were an actor in the piece, and at the psychologic moment the claqueurs burst forth with their clatter and start the house applauding. Applause begets applause in the theatre, as laughter begets laughter and tears beget tears.
But not only is the crowd more emotional than the individual; it is also more sensuous. It has the lust of the eye and of the ear,—the savage's love of gaudy color, the child's love of soothing sound. It is fond of flaring flags and blaring trumpets. Hence the rich-costumed processions of the Elizabethan stage, many years before the use of scenery; and hence, in our own day, the success of pieces like The Darling of the Gods and The Rose of the Rancho. Color, light, and music, artistically blended, will hold the crowd better than the most absorbing story. This is the reason for the vogue of musical comedy, with its pretty girls, and gaudy shifts of scenery and lights, and tricksy, tripping melodies and dances.
Both in its sentiments and in its opinions, the crowd is comfortably commonplace. It is, as a crowd, incapable of original thought and of any but inherited emotion. It has no speculation in its eyes. What it feels was felt before the flood; and what it thinks, its fathers thought before it. The most effective moments in the theatre are those that appeal to basic and commonplace emotions,—love of woman, love of home, love of country, love of right, anger, jealousy, revenge, ambition, lust, and treachery. So great for centuries has been the inherited influence of the Christian religion that any adequate play whose motive is self-sacrifice is almost certain to succeed. Even when the self-sacrifice is unwise and ignoble, as in the first act of Frou-Frou, the crowd will give it vehement approval. Countless plays have been made upon the man who unselfishly assumes responsibility for another's guilt. The great tragedies have familiar themes,—ambition in Macbeth, jealousy in Othello, filial ingratitude in Lear; there is nothing in these motives that the most unthinking audience could fail to understand. No crowd can resist the fervor of a patriot who goes down scornful before many spears. Show the audience a flag to die for, or a stalking ghost to be avenged, or a shred of honor to maintain against agonizing odds, and it will thrill with an enthusiasm as ancient as the human race. Few are the plays that can succeed without the moving force of love, the most familiar of all emotions. These themes do not require that the audience shall think.
But for the speculative, the original, the new, the crowd evinces little favor. If the dramatist holds ideas of religion, or of politics, or of social law, that are in advance of his time, he must keep them to himself or else his plays will fail. Nimble wits, like Mr. Shaw, who scorn tradition, can attain a popular success only through the crowd's inherent love of fads; they cannot long succeed when they run counter to inherited ideas. The great successful dramatists, like Molière and Shakespeare, have always thought with the crowd on all essential questions. Their views of religion, of morality, of politics, of law, have been the views of the populace, nothing more. They never raise questions that cannot quickly be answered by the crowd, through the instinct of inherited experience. No mind was ever, in the philosophic sense, more commonplace than that of Shakespeare. He had no new ideas. He was never radical, and seldom even progressive. He was a careful money-making business man, fond of food and drink and out-of-doors and laughter, a patriot, a lover, and a gentleman. Greatly did he know things about people; greatly, also, could he write. But he accepted the religion, the politics, and the social ethics of his time, without ever bothering to wonder if these things might be improved.
The great speculative spirits of the world, those who overturn tradition and discover new ideas, have had minds far different from this. They have not written plays. It is to these men,—the philosopher, the essayist, the novelist, the lyric poet,—that each of us turns for what is new in thought. But from the dramatist the crowd desires only the old, old thought. It has no patience for consideration; it will listen only to what it knows already. If, therefore, a great man has a new doctrine to expound, let him set it forth in a book of essays; or, if he needs must sugar-coat it with a story, let him expound it in a novel, whose appeal will be to the individual mind. Not until a doctrine is old enough to have become generally accepted is it ripe for exploitation in the theatre.
This point is admirably illustrated by two of the best and most successful plays of recent seasons. The Witching Hour, by Mr. Augustus Thomas, and The Servant in the House, by Mr. Charles Rann Kennedy, were both praised by many critics for their "novelty"; but to me one of the most significant and instructive facts about them is that neither of them was, in any real respect, novel in the least. Consider for a moment the deliberate and careful lack of novelty in the ideas which Mr. Thomas so skilfully set forth. What Mr. Thomas really did was to gather and arrange as many as possible of the popularly current thoughts concerning telepathy and cognate subjects, and to tell the public what they themselves had been wondering about and thinking during the last few years. The timeliness of the play lay in the fact that it was produced late enough in the history of its subject to be selectively resumptive, and not nearly so much in the fact that it was produced early enough to forestall other dramatic presentations of the same materials. Mr. Thomas has himself explained, in certain semi-public conversations, that he postponed the composition of this play—on which his mind had been set for many years—until the general public had become sufficiently accustomed to the ideas which he intended to set forth. Ten years before, this play would have been novel, and would undoubtedly have failed. When it was produced, it was not novel, but resumptive, in its thought; and therefore it succeeded. For one of the surest ways of succeeding in the theatre is to sum up and present dramatically all that the crowd has been thinking for some time concerning any subject of importance. The dramatist should be the catholic collector and wise interpreter of those ideas which the crowd, in its conservatism, feels already to be safely true.
And if The Servant In the House will—as I believe—outlive The Witching Hour, it will be mainly because, in the author's theme and his ideas, it is older by many, many centuries. The theme of Mr. Thomas's play—namely, that thought is in itself a dynamic force and has the virtue and to some extent the power of action—is, as I have just explained, not novel, but is at least recent in the history of thinking. It is a theme which dates itself as belonging to the present generation, and is likely to lose interest for the next. But Mr. Kennedy's theme—namely, that when discordant human beings ascend to meet each other in the spirit of brotherly love, it may truly be said that God is resident among them—is at least as old as the gentle-hearted Galilean, and, being dateless, belongs to future generations as well as to the present. Mr. Thomas has been skilfully resumptive of a passing period of popular thought; but Mr. Kennedy has been resumptive on a larger scale, and has built his play upon the wisdom of the centuries. Paradoxical as it may seem, the very reason why The Servant in the House struck so many critics as being strange and new is that, in its thesis and its thought, it is as old as the world.