The plot succeeded. In a few days, Mr. Hoover declared that he would not take the Democratic nomination. The Democrats dropped him. The public was bewildered by his finding out that he was a Republican after saying that he could not tell whether he was one or not until he had seen the Republican candidate and the platform.
At the Chicago Convention he received the support of Mr. Crane, Governor Miller, of New York, and, on the last ballot, of William Allen White, who having voted for Harding on the just previous ballot, said he wanted to "leave the bandwagon and ride with the undertaker."
This guilelessness of Mr. Hoover in politics will prevent him from realizing his larger ambitions; but is a source of strength to him in his present position, with American business men who have learned to distrust politicians. At any rate, he is no politician; he thinks as business men think; his interests are their interests; and when he comes to them bearing gifts,—the aid and cooperation of the United States Government in their efforts to win foreign trade,—they do not take him for a Greek.
He possesses great special knowledge which they desire: he knows much about economics and enjoys the advantage of believing that he knows all; he has immense prestige, as a result of all the advertising he received during the War; they come to Washington and sit at his feet like children; he gives them fatherly lectures, even upon the morals of their business, which must be clean, to enter this foreign trade of his, with the Government behind it. They make mental resolutions of reform. To no politician, to no one, even with an instinct for politics, would they listen as they listen to him. He speaks to American business with immense authority. His selection is an example of that unusual instinct for putting the right man in the right place which President Harding has, when he chooses to exercise it.
The post was disappointing to Mr. Hoover; but it was the one in which he will be most useful. Not a lawyer, he would hardly have done for Secretary of State, in spite of his exceptional knowledge of foreign conditions. Not a banker, he lacked the technical equipment for Secretary of the Treasury. Not a politician, he should have, and he has a place in which there are the least possible politics. Mr. Harding denatured him politically by giving him the one business department in the Cabinet. Even Hiram Johnson may come no longer to hate him.
For his present task, besides his special knowledge, his remarkable industry, his tireless application to details, he has one great gift, his extraordinary talent for publicity. There is no one in Washington, not even Mr. Hughes, who knows so well as he does how to advertise what he is doing.
As business recovers and foreign trade develops, the magazine pages will blossom with articles about what American enterprise is achieving in foreign lands, about the cooperation between American business and the American government, and, once more, about Mr. Hoover. Finding markets for American wares all over the earth will be made a romance only second in interest to the feeding of Belgium.
It was not an accident that he was better advertised than any general, admiral, or statesman of the War. It was not all due to the good will of the public, to the work which he did in Belgium and in this country, nor to the extraordinary press agents whose services he was able to command because of that good will. Back of it all was his own instinct for publicity, his sense of what interests the people, his assiduous cultivation of editors and reporters. He has magazine and newspaper contacts only exceeded by those of Roosevelt in his time, and a sense of the power of publicity only exceeded by Roosevelt's.
When he was threatening to win the Democratic nomination for the Presidency in spite of the fact that he was not a Democrat, a supporter of McAdoo complained bitterly to me, "Confound him! He has a genius for self-advertising. He is not half the man McAdoo is. He hasn't McAdoo's courage, optimism, force, or general statesmanship; but he has this infernal talent for getting himself in the papers. There is not much to him but press agenting; but how can you beat that?"
But though his own name has come to count for more than the causes he represents, so that the best way to obtain aid is to ask for it with "Hoover" in big letters and with the suffering children of Central Europe in small letters, still he remains only a name to the American people. They know that he always wears a blue suit of clothes cut on an invariable model, which he adopted years ago. They know that he worked his way through college as a waiter. They know that he grew rich as a mining engineer in the East. That is all. They think of him as a symbol of efficiency, as one who may save their money, as one who may find markets for them and develop their trade, as one who may help the world upon its feet again after the War, as a superman, if you will; but not as a man, not as a human being.