"But how do we do that? People just don't care enough about their privacy to surf the net through an encrypted link. They don't see why it matters if eavesdroppers know what they're googling for."
"Yeah, but web-pages are small amounts of traffic. If we got people to routinely download a few giant encrypted files every day, that would create as much ciphertext as thousands of web-pages."
"You're talking about indienet," I said.
"You got it," he said.
indienet -- all lower case, always -- was the thing that made Pigspleen Net into one of the most successful independent ISPs in the world. Back when the major record labels started suing their fans for downloading their music, a lot of the independent labels and their artists were aghast. How can you make money by suing your customers?
Pigspleen's founder had the answer: she opened up a deal for any act that wanted to work with their fans instead of fighting them. Give Pigspleen a license to distribute your music to its customers and it would give you a share of the subscription fees based on how popular your music was. For an indie artist, the big problem isn't piracy, it's obscurity: no one even cares enough about your tunes to steal 'em.
It worked. Hundreds of independent acts and labels signed up with Pigspleen, and the more music there was, the more fans switched to getting their Internet service from Pigspleen, and the more money there was for the artists. Inside of a year, the ISP had a hundred thousand new customers and now it had a million -- more than half the broadband connections in the city.
"An overhaul of the indienet code has been on my plate for months now," Jolu said. "The original programs were written really fast and dirty and they could be made a lot more efficient with a little work. But I just haven't had the time. One of the high-marked to-do items has been to encrypt the connections, just because Trudy likes it that way." Trudy Doo was the founder of Pigspleen. She was an old time San Francisco punk legend, the singer/front-woman of the anarcho-feminist band Speedwhores, and she was crazy about privacy. I could totally believe that she'd want her music service encrypted on general principles.
"Will it be hard? I mean, how long would it take?"
"Well, there's tons of crypto code for free online, of course," Jolu said. He was doing the thing he did when he was digging into a meaty code problem -- getting that faraway look, drumming his palms on the table, making the coffee slosh into the saucers. I wanted to laugh -- everything might be destroyed and crap and scary, but Jolu would write that code.