“... for all forms of indigestion and dyspepsia.”
And the third, an equally irrational and complex combination, is termed “The Ideal Cholagogic Tonic”!
Extravagant and Misleading Claims.—True to type, the claims are magnified in accordance with the number of ingredients. For instance, of “Veracolate (plain),” we are told:
“Veracolate is a true cholagogue and biliary disinfectant as it directly stimulates the liver cells producing an increased flow of limpid bile. Although not a purgative, it moves the bowels and is definite and dependable in its action.”
“The action of Veracolate is to bring about a profuse flow of healthy bile which prevents bile stasis. As the flow of bile is stimulated so antiseptic action ensues, calculi softened and the concretion and mucous eliminated. Mucosal swelling is diminished and the infection which is usually present is antagonized. Relief is in plain evidence. As a result of the treatment the skin, eyes and urine become normal in appearance in a short time, the appetite and digestion improve and soreness in the region of the gall-bladder is entirely relieved.”
Similarly, it is said of “Veracolate with Pancreatin and Pepsin” that:
“It causes a natural flow of bile which checks fermentation, prevents the absorption of toxines and causes the food elements to be emulsified and thus rendered easy of assimilation. All this conduces to a natural movement of the bowels. Digestion is at once improved and the epigastric pain, nervous symptoms and headache disappear.”
“Veracolate with Iron, Quinine and Strychnine” is said to be indicated in:
“Hepatic Torpor accompanied by Anemia, Chlorosis, Debility, Neurasthenia and Neuroses.”
And the physician is asked to believe that it will: