“The advertisement in the Times was the result of an oversight, and it will not reappear.
“While we are indebted to you for thus bringing the matter to our attention, we cannot but feel that a letter written to us would have been more in keeping with the ethics of journalism.
“Very truly yours,The Medical Times.”
It will be noticed that this letter, like the letters sent to other physicians, ignores altogether the most important point made by The Journal in its criticism of that publication’s advertising policy. The Journal said in this connection:
“If our correspondents will go through the advertising columns of the Medical Times they will find many, many other frauds, less cruel perhaps than the Kellam advertisement, but no less disreputable or discreditable to the medical profession.”
The Medical Times apologizes for the advertisement of the Kellam Cancer Cure Hospital but ignores altogether the fact that the hospital advertisement was but one of many equally discreditable. We turn to recent issues of the Medical Times and we find it fairly reeking with advertisements of proprietary preparations that are a disgrace to the medical profession, many of them having been repeatedly exposed in The Journal. We find, for instance, a quarter-page advertisement of the Expurgo Manufacturing Company. “Expurgo Anti-Diabetes,” we are solemnly told in the pages of the Medical Times is:
“The only reliable and thoroughly tested remedy for the cure of Diabetes Mellitus and Insipidus.”
This wretched fraud, which also is advertised in true “patent medicine” style direct to the public, is presented to a presumably intelligent profession as a “cure” for a disease which so far has baffled the best brains in the scientific world.
“Expurgo Lapis” we are told, also via the Medical Times is: