Ready solubility of mercury in combination with Potassium Iodide.
Avoidance of gastric, buccal or intestinal disturbance.
Easy administration, can be taken at any time, anywhere.
Economical, both drugs in one combination.
Accurate adjustment of dosage to each individual case.
Full physiological action—assured by purity of content.
Secrecy—patient or friends do not know nature of medicine. Pil Mixed Treatment (Chichester) has been time tested and trial proven. It needs no introduction to the thousands of physicians who prescribe or dispense it.
While the advertisement does not directly so advise, yet it is a subtle invitation to the general practitioner to use Pil. Mixed Treatment (Chichester) and thus save himself and his patient the time and inconvenience which the rational treatment of syphilis imposes. A circular “The Treatment of Syphilis Simplified and Improved” begins:
“No therapeutic fact is more conspicuously and decisively established than that a radical cure of syphilis can be effected by the continuous administration, from the period of development, of a proper combination of mercury with iodine.”
Continuing, it is admitted that mercury is the most efficacious drug in the primary and secondary stages of syphilis and iodin in the tertiary stage, but it is asserted that: