“Round out hollow cheeks.
“Remove depressions and defects from the chin.
“Build up the neck and shoulders.
“Build up and enlarge the bust.
“Round out and give symmetry to unshapely arms and remove the lines of age from the hands.
“Correct many of the defects not mentioned here, but which may be possessed by exceptional cases.”
Still another advertising leaflet purports to be a reprint of an “editorial” from the Mercantile and Financial Times of March 11, 1914. It is a pretentious puff of Robinson, telling about his “scientific attainments” and his marvelous secret preparations used in “Youthifying the Face.” The Mercantile and Financial Times is an utterly discredited sheet run for the purpose of selling what appear to be editorial comments. Such “editorial” puffs are paid for through the purchase of a certain number of copies of the paper by the party who desires the publicity. The Associated Advertising Clubs of the World exposed this publication in a special bulletin issued in June, 1919, and described it as an “example of publications that serve as convenient tools of fake promoters.” In 1911 the Mercantile and Financial Times published an “editorial” endorsement of the consumption cure “Nature’s Creation.” It has done the same for a fakish device known as the “Ideal Sight Restorer.” It published a puff on the “Oxypathor,” a swindle so preposterous that the exploitation of this “gaspipe” fake was debarred from the U. S. mails and its exploiter was sent to the federal penitentiary.
Reproduction (reduced) of a testimonial for an obesity cure fake, “Get Slim.” The A. M. A. chemists reported that this “vegetable combination” consisted of baking soda and pink-tinted tartaric acid and sugar.
We also find in our files a testimonial signed E. P. Robinson, M.D., 1402 Broadway (Edward Percy Robinson’s address in 1912), extolling the virtues of a foolish piece of quackery, the obesity cure “Get Slim.” This nostrum was exposed in The Journal some years ago and was also exposed by Dr. Wiley in Good Housekeeping. The “Get Slim” concern sued Good Housekeeping for libel but a jury decided that Good Housekeeping had told the truth. In the “Get Slim” testimonial Robinson is quoted as saying that he is “acquainted with the ingredients entering into its manufacture” and he describes it, as did the “Get Slim” concern, as “a purely vegetable combination.” The fact is the Association’s chemists found this “purely vegetable combination” to consist of sugar and tartaric acid, each colored pink, and baking soda.