“The enclosed folder has been sent to many doctors in Indiana. The purpose is plain. The attached post card on this one was returned to him for further literature.”
Photographic reproduction of one of Ogden advertisements in Chicago newspapers at the time he was at 36 W. Randolph Street.
In each case the correspondents send in a four-page folder bearing the title “Proctology, A Clinic. Who? Where? Why?” Three of the four pages purport to answer the interrogations given on the title page. Under “Who?” we read:
DR. WILLARD E. OGDEN
Chicago, Ill.
SPECIALIST IN PROCTOLOGY
Member Chicago Medical Society and A. M. A.
Author of “Improved Method of Treating Rectal Diseases”
Formerly associated with Drs. Burleson & Burleson
Grand Rapids, Mich.
Under the question “Where?” there appears the statement that “Dr. Ogden Will Hold a Clinic for The Treatment of Rectal Diseases” and the name of the city and the dates of the “clinic” are inserted with a typewriter.
Under “Why?” we read:
“Dr. Ogden does not use the usual surgical methods. His many years of experience in the treatment of Rectal Diseases (during which time he has been associated with the leading Proctologists of America) have enabled him to develop a system of office treatment which is not taught by any other practitioner.
“Tear off, sign and mail attached postcard and I will send you a booklet giving you full particulars as to the course.