Later, in Jacobean times, crests were sometimes given to persons already bearing arms, and they became commoner. Whenever ancestral coats-of-arms are quartered with a given coat, the corresponding crests may also be worn, but in English usage this is rarely done. In the event, however, of an additional surname being adopted by Royal Licence, with the corresponding coat-of-arms and crest, the second crest is commonly used; but it is very rare in English Heraldry to show more than two crests.

Crests are undoubtedly derived from the fact that in the days of Armour, Knights were completely covered up and required some evident mark by which they could be recognised. To meet this difficulty a coloured device set on the top of a man's helmet offered an obvious and ornamental solution. Such a crest was strictly personal; the retainers of a Knight wore his badge and his colours, but never his crest. The modern use of livery colours and badges can be well seen in the case of the Beefeaters at the Tower. Very ancient helmets were sometimes ornamentally coloured.

The crest "Crista," a cockscomb, was often of a fan or cockscomb shape on the top of a helmet, but gradually it assumed more distinguishing peculiarities. On the Great Seal of Richard I., on the equestrian side, a cockscomb crest shows on the King's helmet, with a lion of England on the flat base of it. The whole coat-of-arms sometimes shows on the Fan crest, as it does in the crest of the City of London. The original Fan, however, in this instance, has become curiously modified into the shape of a dragon's wing.

Crests are carried on some sort of support; those usually found are one or other of the following:—

On a crest-chapeau, the old cap of maintenance, dignity, or of estate. It was, and is, usually used by persons of high rank. The earliest remaining example of the use of the crest-chapeau is in Canterbury Cathedral, and a model of one is there on the helmet of the Black Prince, over his tomb. The cap is of red velvet turned up with miniver; it is not a round cap like its modern representative, but is of an elongated shape, ending in two swallow-tails.

Issuing from an heraldic coronet showing three strawberry leaves, the colour of the coronet being exemplified in the official grant. This coronet does not appear to have any meaning.

Issuing from a Mural coronet, sometimes granted to Army officers.

Issuing from a Naval coronet, sometimes granted to Naval officers.

On a fillet or twisted torse of the chief metal and chief colour of the coat-of-arms with which it is used. This fillet is the commonest crest support, and the others, chapeau or coronet, are themselves sometimes set upon a torse. It should be stated in the grant.

Crests carry the same cadency marks as occur on the coat-of-arms.