The Complete English Tradesman (1839 ed.)

by Daniel Defoe

As the demand for all sorts of English goods is thus great, and they are thus extended in every part of the island, so the tradesmen are dispersed and spread over every part also; that is to say, in every town, great or little, we find shopkeepers, wholesale or retail, who are concerned in this circulation, and hand forward the goods to the last consumer. From London, the goods go chiefly to the great towns, and from those again to the smaller markets, and from those to the meanest villages; so that all the manufactures of England, and most of them also of foreign countries, are to be found in the meanest village, and in the remotest corner of the whole island of Britain, and are to be bought, as it were, at every body's door.

This shows not the extent of our manufactures only, but the usefulness of them, and how they are so necessary to mankind that our own people cannot be without them, and every sort of them, and cannot make one thing serve for another; but as they sell their own, so they buy from others, and every body here trades with every body: this it is that gives the whole manufacture so universal a circulation, and makes it so immensely great in England. What it is abroad, is not so much to our present purpose.

Again, the magnitude of the city of London adds very considerably to the greatness of the inland trade; for as this city is the centre of our trade, so all the manufactures are brought hither, and from hence circulated again to all the country, as they are particularly called for. But that is not all; the magnitude of the city influences the whole nation also in the article of provisions, and something is raised in every county in England, however remote, for the supply of London; nay, all the best of every produce is brought hither; so that all the people, and all the lands in England, seem to be at work for, or employed by, or on the account of, this overgrown city.

This makes the trade increase prodigiously, even as the city itself increases; and we all know the city is very greatly increased within few years past. Again, as the whole nation is employed to feed and clothe this city, so here is the money, by which all the people in the whole nation seem to be supported and maintained.

I have endeavoured to make some calculation of the number of shopkeepers in this kingdom, but I find it is not to be done—we may as well count the stars; not that they are equal in number neither, but it is as impossible, unless any one person corresponded so as to have them numbered in every town or parish throughout the kingdom. I doubt not they are some hundreds of thousands, but there is no making an estimate—the number is in a manner infinite. It is as impossible likewise to make any guess at the bulk of their trade, and how much they return yearly; nor, if we could, would it give any foundation for any just calculation of the value of goods in general, because all our goods circulate so much, and go so often through so many hands before they come to the consumer. This so often passing every sort of goods through so many hands, before it comes into the hands of the last consumer, is that which makes our trade be so immensely great. For example, if there is made in England for our home-consumption the value of £100,000 worth of any particular goods, say, for example, that it be so many pieces of serge or cloth, and if this goes through ten tradesmen's hands, before it comes to the last consumer, then there is £1,000,000 returned in trade for that £100,000 worth of goods; and so of all the sorts of goods we trade in.

Again, as I said above, all our manufactures are so useful to, and depend on, one another so much in trade, that the sale of one necessarily causes the demand of the other in all parts. For example, suppose the poorest countryman wants to be clothed, or suppose it be a gentleman wants to clothe one of his servants, whether a footman in a livery, or suppose it be any servant in ordinary apparel, yet he shall in some part employ almost every one of the manufacturing counties of England, for making up one ordinary suit of clothes. For example:

If his coat be of woollen-cloth, he has that from Yorkshire; the lining is shalloon from Berkshire; the waistcoat is of callamanco from Norwich; the breeches of a strong drugget from Devizes, Wiltshire; the stockings being of yarn from Westmoreland; the hat is a felt from Leicester; the gloves of leather from Somersetshire; the shoes from Northampton; the buttons from Macclesfield in Cheshire, or, if they are of metal, they come from Birmingham, or Warwickshire; his garters from Manchester; his shirt of home-made linen of Lancashire, or Scotland.

If it be thus of every poor man's clothing, or of a servant, what must it be of the master, and of the rest of the family? And in this particular the case is the same, let the family live where they will; so that all these manufactures must be found in all the remotest towns and counties in England, be it where you will.

Again, take the furnishing of our houses, it is the same in proportion, and according to the figure and quality of the person. Suppose, then, it be a middling tradesman that is going to live in some market-town, and to open his shop there; suppose him not to deal in the manufacture, but in groceries, and such sort of wares as the country grocers sell.

This man, however, must clothe himself and his wife, and must furnish his house: let us see, then, to how many counties and towns, among our manufactures, must he send for his needful supply. Nor is the quantity concerned in it; let him furnish himself as frugally as he pleases, yet he must have something of every necessary thing; and we will suppose for the present purpose the man lived in Sussex, where very few, if any, manufactures are carried on; suppose he lived at Horsham, which is a market-town in or near the middle of the county.