Now, the tradesman I speak of, if he will thrive, he must resolve to begin as he can go on; and if he does so, in a word, he must resolve to live more under restraint than ever tradesmen of his class used to do; for every necessary thing being, as I have said, grown dearer than before, he must entirely omit all the enjoyment of the unnecessaries which he might have allowed himself before, or perhaps be obliged to an expense beyond the income of his trade: and in either of these cases he has a great hardship upon him.
When I talk of immoderate expenses, I must be understood not yet to mean the extravagances of wickedness and debaucheries; there are so many sober extravagances, and so many grave sedate ways for a tradesman's ruin, and they are so much more dangerous than those hair-brained desperate ways of gaming and debauchery, that I think it is the best service I can do the tradesmen to lay before them those sunk rocks (as the seamen call them), those secret dangers in the first place, that they may know how to avoid them; and as for the other common ways, common discretion will supply them with caution for those, and their senses will be their protection.
The dangers to the tradesmen whom I am directing myself to, are from lawful things, and such as before are called innocent; for I am speaking to the sober part of tradesmen, who yet are often ruined and overthrown in trade; and perhaps as many such miscarry, as of the mad and extravagant, particularly because their number far exceeds them. Expensive living is a kind of slow fever; it is not so open, so threatening and dangerous, as the ordinary distemper which goes by that name, but it preys upon the spirits, and, when its degrees are increased to a height, is as fatal and as sure to kill as the other: it is a secret enemy, that feeds upon the vitals; and when it has gone its full length, and the languishing tradesman is weakened in his solid part, I mean his stock, then it overwhelms him at once.
Expensive living feeds upon the life and blood of the tradesman, for it eats into the two most essential branches of his trade, namely, his credit and his cash; the first is its triumph, and the last is its food: nothing goes out to cherish the exorbitance, but the immediate money; expenses seldom go on trust, they are generally supplied and supported with ready money, whatever are not.
This expensive way of living consists in several things, which are all indeed in their degree ruinous to the tradesman; such as
1. Expensive house-keeping, or family extravagance.
2. Expensive dressing, or the extravagance of fine clothes.
3. Expensive company, or keeping company above himself.
4. Expensive equipages, making a show and ostentation of figure in the world.
I might take them all in bulk, and say, what has a young tradesman to do with these? and yet where is there a tradesman now to be found, who is not more or less guilty? It is, as I have said, the general vice of the times; the whole nation are more or less in the crime; what with necessity and inclination, where is the man or the family that lives as such families used to live?