Tour through the Eastern Counties of England, 1722

by Daniel Defoe

It is impossible to describe all the parts and circumstances of this fair exactly; the shops are placed in rows like streets, whereof one is called Cheapside; and here, as in several other streets, are all sorts of trades, who sell by retail, and who come principally from London with their goods; scarce any trades are omitted—goldsmiths, toyshops, brasiers, turners, milliners, haberdashers, hatters, mercers, drapers, pewterers, china-warehouses, and in a word all trades that can be named in London; with coffee-houses, taverns, brandy-shops, and eating-houses, innumerable, and all in tents, and booths, as above.

This great street reaches from the road, which as I said goes from Cambridge to Newmarket, turning short out of it to the right towards the river, and holds in a line near half a mile quite down to the river-side: in another street parallel with the road are like rows of booths, but larger, and more intermingled with wholesale dealers; and one side, passing out of this last street to the left hand, is a formal great square, formed by the largest booths, built in that form, and which they call the Duddery; whence the name is derived, and what its signification is, I could never yet learn, though I made all possible search into it. The area of this square is about 80 to 100 yards, where the dealers have room before every booth to take down, and open their packs, and to bring in waggons to load and unload.

This place is separated, and peculiar to the wholesale dealers in the woollen manufacture. Here the booths or tents are of a vast extent, have different apartments, and the quantities of goods they bring are so great, that the insides of them look like another Blackwell Hall, being as vast warehouses piled up with goods to the top. In this Duddery, as I have been informed, there have been sold one hundred thousand pounds worth of woollen manufactures in less than a week’s time, besides the prodigious trade carried on here, by wholesale men, from London, and all parts of England, who transact their business wholly in their pocket-books, and meeting their chapmen from all parts, make up their accounts, receive money chiefly in bills, and take orders: These they say exceed by far the sales of goods actually brought to the fair, and delivered in kind; it being frequent for the London wholesale men to carry back orders from their dealers for ten thousand pounds’ worth of goods a man, and some much more. This especially respects those people, who deal in heavy goods, as wholesale grocers, salters, brasiers, iron-merchants, wine-merchants, and the like; but does not exclude the dealers in woollen manufactures, and especially in mercery goods of all sorts, the dealers in which generally manage their business in this manner.

Here are clothiers from Halifax, Leeds, Wakefield and Huddersfield in Yorkshire, and from Rochdale, Bury, etc., in Lancashire, with vast quantities of Yorkshire cloths, kerseys, pennistons, cottons, etc., with all sorts of Manchester ware, fustiains, and things made of cotton wool; of which the quantity is so great, that they told me there were near a thousand horse-packs of such goods from that side of the country, and these took up a side and half of the Duddery at least; also a part of a street of booths were taken up with upholsterer’s ware, such as tickings, sackings, kidderminster stuffs, blankets, rugs, quilts, etc.

In the Duddery I saw one warehouse, or booth with six apartments in it, all belonging to a dealer in Norwich stuffs only, and who, they said, had there above twenty thousand pounds value in those goods, and no other.

Western goods had their share here also, and several booths were filled as full with serges, duroys, druggets, shalloons, cantaloons, Devonshire kerseys, etc., from Exeter, Taunton, Bristol, and other parts west, and some from London also.

But all this is still outdone at least in show, by two articles, which are the peculiars of this fair, and do not begin till the other part of the fair, that is to say for the woollen manufacture begins to draw to a close. These are the wool and the hops; as for the hops, there is scarce any price fixed for hops in England, till they know how they sell at Stourbridge fair; the quantity that appears in the fair is indeed prodigious, and they, as it were, possess a large part of the field on which the fair is kept to themselves; they are brought directly from Chelmsford in Essex, from Canterbury and Maidstone in Kent, and from Farnham in Surrey, besides what are brought from London, the growth of those and other places.

Enquiring why this fair should be thus, of all other places in England, the centre of that trade; and so great a quantity of so bulky a commodity be carried thither so far; I was answered by one thoroughly acquainted with that matter thus: the hops, said he, for this part of England, grow principally in the two counties of Surrey and Kent, with an exception only to the town of Chelmsford in Essex, and there are very few planted anywhere else.

There are indeed in the west of England some quantities growing: as at Wilton, near Salisbury; at Hereford and Broomsgrove, near Wales, and the like; but the quantity is inconsiderable, and the places remote, so that none of them come to London.

As to the north of England, they formerly used but few hops there, their drink being chiefly pale smooth ale, which required no hops, and consequently they planted no hops in all that part of England, north of the Trent; nor did I ever see one acre of hop-ground planted beyond Trent in my observation; but as for some years past, they not only brew great quantities of beer in the north, but also use hops in the brewing their ale much more than they did before; so they all come south of Trent to buy their hops; and here being quantities brought, it is great part of their back carriage into Yorkshire, and Northamptonshire, Derbyshire, Lancashire, and all these counties; nay, of late, since the Union, even to Scotland itself; for I must not omit here also to mention, that the river Grant, or Cam, which runs close by the north-west side of the fair in its way from Cambridge to Ely, is navigable, and that by this means, all heavy goods are brought even to the fair-field, by water carriage from London and other parts; first to the port of Lynn, and then in barges up the Ouse, from the Ouse into the Cam, and so, as I say, to the very edge of the fair.