Sir George Grey relates a story that in New Zealand there was a huge, carved wooden head, which could speak, and by the dreadful might of its words slew all who approached it. But when by superior magic its voice was reduced to a whisper, its power was gone and it was destroyed.[101]

It is to be noted that the magical influence of the word is independent of its meaning. It is distinctly not the idea, image, or truth which it conveys to which is ascribed its efficacy. On the contrary, the most potent of all words are those which have no meaning at all or of which the sense has been lost.

This is constantly seen in the formulas of savage tribes. They preserve archaisms of language no longer understood by those who utter them, and in other instances they are obviously made up of syllables strung together without regard to intelligibility.

The same fact is abundantly shown in the cabalistic jargon of classical and mediæval diviners, and in the charms drawn from contemporary folk-lore. Indeed, the famous cabalist, Pico de Mirandola, asserts that a word without meaning has most influence over the demons.

Not only one or a few words may be thus unintelligible, but long communications may be in articulate sounds conveying no thought whatever. This is the “gift of tongues,” the power to speak in unknown languages.

It is common in savage life. Many of the important chants at the sacred ceremonies are mere iterations of meaningless syllables. The idea would seem to be that what men cannot understand, the gods do; or else, that it is the god expressing himself through human organs but in a speech unknown to human ears. Bishop Galloway says that the charm songs of the Zulus are often quite unintelligible to themselves[102]; and this is one of many examples.

Of all words, the most sacred is the Name. In primitive thought, the personal name of an individual is not merely an attribute, it is an integral part of his Self, his Ego. The Eskimos say that a man consists of three parts, his body, his soul, and his name, and of these the last mentioned alone achieves immortality. This seems very advanced. Most of our ambitious men appear to think more of rendering their names than their souls worthy of immortality. Very generally, the name was associated with the personal guardian spirit, derived from it or indicating it, and hence received a ceremonial sanctity.[103]

As being a part of oneself, injury or contumely heaped upon a name reacted upon the individual who bore it, and even life could be destroyed in this manner.

For this reason, throughout America the natives rarely disclosed their real appellations, but were designated by nicknames. In Australia some tribes were so cautious that the young men on entering adult life renounced the names by which they had been known and assumed no other; while a woman preserved indeed her appellation, but no one except her husband was entitled to pronounce it.[104] The Dyaks take the prudent precaution, after an attack of illness, to change their names; so that the demon who sent the sickness may not recognise them, and continue his malevolent pursuit.[105]