The three were better pleased than they would have admitted to themselves by the seeming certainty of Howard’s impending undoing.
“No, gentlemen,” Howard said, as they were about to go to their rooms for the day’s work. “There’s no danger in attacking any hypocrisy. Don’t attack beliefs that are universal or nearly universal—at least not openly. But don’t be afraid of a hypocrisy because it is universal. People know that they are hypocrites in respect of it. They may not have the courage publicly to applaud you. But they’ll be privately delighted and will admire your courage. We’ll try to be discreet and we’ll be careful to be truthful. And we’ll begin by making these gentlemen show themselves up.”
The next morning the News-Record published a double-leaded editorial. It described the importance of improving political and social conditions in New York; it went on to note the distinguished names on the committee for the destruction of vice; it closed with the announcement that on the following day the News-Record would publish the views of these eminent reformers upon conditions and remedies.
The next day he printed the interviews—a collection of curiosities in utopianism, cant, ignorant fanaticism, provincialism, hypocrisy. These appeared strictly as news; for the cardinal principle of Howard’s theory of a newspaper was that it had no right to intrude its own views into its news-columns. On the editorial page he riddled the interviews. By adroit quotations, by contrasting one with another, he showed, or rather made the so-called reformers themselves show, that where they were sincere they were in the main silly, and where they were plausible they were in the main insincere; that every man of them had his own pet scheme for the salvation of wicked New York; and that they could not possibly accomplish anything more valuable than leading the people on the familiar, aimless, demoralizing excursion through the slums.
On the following day he frankly laughed at them as a lot of impracticables who either did not know the patent facts of city life or refused to admit those facts. And he turned his attention to the real problem, a respectable administration for the city—a practical end which could easily be accomplished by practical action. From day to day he kept this up, publishing a splendid series of articles, humorous, witty, satirical, eloquent, bold, with a dominant strain of sincerity and plain common sense. As his associates had predicted, a storm gathered and burst in fury about the News-Record. It was denounced by “leading citizens,” including many of the clergy. Its “esteemed” contemporaries published and endorsed and amplified the abuse. And its circulation went up at the rate of five thousand a day.
When the storm was at its height, when the whole town seemed to be agreeing with the angry reformers but was quietly laughing at their folly and hypocrisy, Howard threw his bomb. On a Saturday morning he gave half of his first page with big but severely impartial headlines to an analysis of the members of the vice committee—a broadside of facts often hinted but never before verified and published. First came those who owned property and sub-let it for vicious purposes, the property and purpose specified in detail; then those who were directors in corporations which had got corrupt privileges from the local boss, the privileges being carefully specified, and also the amounts of which they had robbed the city. Last came those who were directors in corporations which had bought from the State-boss injustices and licenses to rob, the specifications given in damning detail.
His leading editorial was entitled “Why We Don’t Have Decent Government.” It was powerful in its simplicity, its merciless raillery and irony; and only at the very end did it contain passion. There, in a few eloquent sentences he arraigned these professed reformers who were growing rich through the boss-system, who were trafficking with the bosses and were now engaged in wrecking the hopes of honesty and decency. On that day the News-Record’s circulation went up thirty thousand. The town rang with its “exposure” and the attention of the whole country was arrested. It was one of the historic “beats” of New York journalism. The reputation of the News-Record for fearlessness and truth-telling and news-enterprise was established. At abound it had become the most conspicuous and one of the most powerful journals in New York.