Howard went about his plans quietly. He avoided every appearance of exerting authority, disturbed not a wheel in the great machine. He made his changes so subtly that those who received the suggestions often came to him a few days afterward, proposing as their own the very plans he had hinted. He was thus cautious partly because of his experience of the vanity of men, their sensitiveness to criticism, their instinctive opposition to improvement from without; partly from his knowledge of the hysteria which raged in the offices of the “yellow journals.” He wished to avoid an epidemic of that hysteria—the mad rush for sensation and novelty; the strife of opposing ambitions; the plotting and counter-plotting of rival heads of departments; the chaos out of which the craziest ideas often emerged triumphant, making the pages of the paper look like a series of disordered dreams.
He was indifferent to the semblance of authority, to the shadows for which small men are forever struggling. What he wanted, all he wanted, was—results.
The first opposition came from the night editor, who for twenty-six years, his weekly “night off” and his two weeks’ vacation in summer excepted, had “made up” the paper—that is to say, had defined, with the advice and consent of the managing editor, the position and order of the various news items. This night editor, Mr. Vroom, was a strenuous conservative. He believed that an editor’s duty was done when he had intelligently arranged his paper so that the news was placed before the reader in the order of its importance. Big headlines, attempts at effect with varying sizes of large type and varying column-widths he held to be crowd-catching devices, vulgar and debasing. He had no sympathy with Howard’s theory that the first object of a newspaper published in a democratic republic is to catch the crowd, to interest it, to compel it to read, and so to lead it to think.
“We’re on the way to scuffling in the gutter with the ‘yellow journals’ for the pennies of the mob,” he was saying sarcastically to Mr. King, one afternoon just as Howard joined them.
Howard laughed. “Not on the way to the gutter, Mr. Vroom. Actually in the gutter, actually scuffling.”
“Well, I’m frank to say that I don’t like it. A newspaper ought to appeal to the intelligent.”
“To intelligence, yes; to the intelligent, no. At least in my opinion, that is the right theory. We want people to read us because we’re intelligent enough to know how to please them, not because they’re intelligent enough to overcome the difficulties we put in their way. But let’s go out to dinner this evening and talk it over.”
They dined together at Mouquin’s every night for a week. At the end of that time Vroom, still sarcastic and grumbling, was a convert. And a great accession Howard found him. He had sound judgment as to the value of news-items—what demanded first page, the “show-window,” because it would interest everybody; what was worth a line on an inside page because it would interest only a few thousands. He was the most skillful of the News-Record’s many good writers of headlines, a master of that, for the newspaper, art of arts—condensed and interesting statement, alluring the glancing reader to read on. Also he had an eye for effects with type. “You make every page a picture,” Howard said to him. “It is wonderful how you balance your headlines, emphasising the important news yet saving the minor items from obscurity. I should like to see the paper you would make if you had the right sort of illustrations to put in.”
Vroom was amazed at himself. He who had opposed any “head” which broke the column rule was now so far degenerated into a “yellow journalist” that, when Howard spoke of illustrations, he actually longed to test his skill at distributing them effectively.