In most cases you’ll lack the time or talent to write the programs you need to be fully competitive. Very likely you can use off-the-shelf software instead.

Also, you can find the right computer consultant and carefully oversee his work; this book will help you avoid gobblers.

BE HUMANE—PROFITABLY.

Micros can be efficient and humane at the same time. Don’t confuse The Silicon Jungle with Winning through Intimidation. Often, for instance, some humanity can improve your efficiency by lowering the number of errors your people may make. This book tells how to choose equipment that’s easiest on your people’s eyes and backbones.

BONE UP ON COMPUTER CRIME—BUT

DON’T NEGLECT ROUTINE WAYS OF MAKING YOUR

ELECTRONIC RECORDS SAFE.

You should worry about computer crime, while not neglecting garden-variety problems of “data security,” like coffee spilled on floppy disks.

Pity a poor wedding-cake maker. The other day on the radio I heard that he couldn’t fill his orders because a forgetful computer had wiped them from its memory.

“WIRE IN” TO TELECOMMUTING