Snare the skimmers! Give them no choice but to read your report.

I’ll qualify that. Alas, many report writers, especially the government species, don’t want to be clear with words or charts.

Maybe they can scrutinize this section to know what to do in reverse.

KNOW YOUR COLORS—WHEN AND HOW TO USE THEM

There is life without color.

Just look at the nifty things you can do with high-resolution black and white, with its many different shades.

If your picture offers widely varied shapes and sizes, color just might not help that much.

Think, too, about costs. If Mac had had color, the $2,500 introductory price would have been several times higher. So Apple concentrated instead on resolution. And very likely, some makers of similar machines will do the same. There’s a technical trade-off: color capability often comes at the cost of sharpness. Even black-and-white graphics today—at least the affordable kinds—normally are a far cry from the sharpness required in an annual report or the slickest sales brochure.

Still, to a generation weaned on color tv and movies, a 100 percent monochromatic life would be like a monastic life.

And color could be just the ticket for enlivening graphs that visually drone on and on with statistics.