DON’T FALL FOR THE SOFT SELL—OR
HARD SELL.
THE COMPUTER BUSINESS IS A JUNGLE.
“This machine here is a Mercedes,” a Radio Shack man once told me. “Apple’s the Ford. You want to buy a Mercedes or a Ford?”
How do you cut through the hype to buy a machine that is better than your competitor’s?
You’ve got your own jungle to survive, and, by learning how computer firms make and market their offerings, you’ll be a better shopper.
Especially beware of the computer hawker who says he’s a “technician” with your interest in mind.
BUT REMEMBER THAT GOOD GUYS
CAN FINISH FIRST.
The New York executive saved his blue-chip company a fortune and won his $100,000-plus salary without firing anyone, groveling before his boss, or cheapening a product or service.