Our marketing experts tell us that they are failing in their efforts to advertise to internet users and cultural progressives because this new and resistant psychographic simply wants to engage, authentically, in social experiences. This should sound like good news to anyone who authentically wants to extend our collective autonomy. This population is made up not of customers to whom you must sell, or even constituents to whom you must pander, but partners on whom you can rely and with whom you can act.

Treat them as such, and you might be surprised by how much you get done together.

1 Karen Armstrong, A History of God, (London: Vintage, 1999)

2 First Monday, The High-Tech Gift Economy, Richard Barbrook., 1998, (http://www.firstmonday.dk/issues/issue3_12/barbrook/)

3 Douglas Rushkoff, Cyeria: Life in the Trenches of Hyperspace, (Flamingo, 1994)

4 Wired Magazine, Jul 1997 (see http://www.wired.com/wired/archive/5.07/longboom_pr.html)

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