‘It’s the medicine costs the money,’ said Dora; ‘look how expensive jujubes are at the chemist’s, and peppermints too.’
‘That’s only because they’re nice,’ Dicky explained; ‘nasty things are not so dear. Look what a lot of brimstone you get for a penny, and the same with alum. We would not put the nice kinds of chemist’s things in our medicine.’
Then he went on to tell us that when we had invented our medicine we would write and tell the editor about it, and he would put it in the paper, and then people would send their two-and-ninepence and three-and-six for the bottle nearly double the size, and then when the medicine had cured them they would write to the paper and their letters would be printed, saying how they had been suffering for years, and never thought to get about again, but thanks to the blessing of our ointment—’
Dora interrupted and said, ‘Not ointment—it’s so messy.’ And Alice thought so too. And Dicky said he did not mean it, he was quite decided to let it be in bottles. So now it was all settled, and we did not see at the time that this would be a sort of going into business, but afterwards when Albert’s uncle showed us we saw it, and we were sorry. We only had to invent the medicine. You might think that was easy, because of the number of them you see every day in the paper, but it is much harder than you think. First we had to decide what sort of illness we should like to cure, and a ‘heated discussion ensued’, like in Parliament.
Dora wanted it to be something to make the complexion of dazzling fairness, but we remembered how her face came all red and rough when she used the Rosabella soap that was advertised to make the darkest complexion fair as the lily, and she agreed that perhaps it was better not. Noel wanted to make the medicine first and then find out what it would cure, but Dicky thought not, because there are so many more medicines than there are things the matter with us, so it would be easier to choose the disease first. Oswald would have liked wounds. I still think it was a good idea, but Dicky said, ‘Who has wounds, especially now there aren’t any wars? We shouldn’t sell a bottle a day!’ So Oswald gave in because he knows what manners are, and it was Dicky’s idea. H. O. wanted a cure for the uncomfortable feeling that they give you powders for, but we explained to him that grown-up people do not have this feeling, however much they eat, and he agreed. Dicky said he did not care a straw what the loathsome disease was, as long as we hurried up and settled on something. Then Alice said—
‘It ought to be something very common, and only one thing. Not the pains in the back and all the hundreds of things the people have in somebody’s syrup. What’s the commonest thing of all?’
And at once we said, ‘Colds.’
So that was settled.
Then we wrote a label to go on the bottle. When it was written it would not go on the vinegar bottle that we had got, but we knew it would go small when it was printed. It was like this:
BASTABLE’S
CERTAIN CURE FOR COLDS
Coughs, Asthma, Shortness of Breath, and all infections of the Chest
One dose gives immediate relief
It will cure your cold in one bottle
Especially the larger size at 3s. 6d.
Order at once of the Makers
To prevent disappointment
Makers:
D., O., R., A., N., and H. O. BASTABLE
150, Lewisham Road, S.E.
(A halfpenny for all bottles returned)
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