But the supreme boon conferred on the western world by this great Republic has yet to be revealed. All that is best in the present great Thesaurus of Universal Knowledge, the Insidecompletuar Britanniaware; all the electrifying ragtime methods of our scheme of advertisement; all the ‘sideshows’ in this superb and brainy bazaar; are the product of the volcanic and voluptuous Transatlantic imagination....
[The New Volumes also contain articles on LESSER COLUMBUS, MRS. EDDY, and LOOPING THE LOOP.]
THE MORAL INFLUENCE OF THE MOTOR-CAR.
From the Special Article (2 pages) by ALFRED HARMSWORTH, O.M.:
Automobilism.—... No self-respecting editor should possess fewer than six motor-cars, if he has any consideration for the well-being of his staff. Personally I have fifteen—called after my brothers—with a set of costumes and a perfume to match each. Peau de Suède and Parma violets go best with a Panhard; Crêpe de Chine and Patchouli with a Napier; Accordion-pleated nun’s veiling and Sanitas with a Daimler; crocodile skin and Lavender Water with a Serpollet. Great care should also be taken in the choice of a chauffeur. Thus for my new 75 h.p. ‘Mors’ omnibus I have been careful to secure a driver with a veritable death’s head. Much depends also on the timbre and pitch of the horn, and the employment of a short musical phrase or motif as a danger signal to unwary pedestrians has been found to exercise a singularly seductive influence. I may note in conclusion that the exhilaration produced by a quick run is most stimulating to the imagination of the intelligent journalist. In fact it may be laid down as a canon, that the faster one travels the more explosively one writes, and good journalism should be a series of explosions. Automobility is incompatible with senility, and I attribute the perennial youth of my staff to the constant inhalation of the antiseptic fumes of my mechanical stud. Those whom the ‘gods’ applaud must stay or die young....
[See also extract on page 55 from the Article on the TIMES.]
Superb Plate from the Article Agriculture in the New Volumes of the INSIDECOMPLETUAR BRITANNIAWARE.
