“That boy of yours has made his mark, too, I see. Doing grand, ain’t he? Wa-al, great satisfaction having a son turn out well like that. Yes, sirree! Why, look at my da’ter Car’line——”
Life at High Prairie had its savour, too. Frequently you saw strange visitors there for a week or ten days at a time—boys and girls whose city pallor gave way to a rich tan; tired-looking women with sagging figures who drank Selina’s cream and ate her abundant vegetables and tender chickens as though they expected these viands to be momentarily snatched from them. Selina picked these up in odd corners of the city. Dirk protested against this, too. Selina was a member of the High Prairie school board now. She often drove about the roads and into town in a disreputable Ford which she manipulated with imagination and skill. She was on the Good Roads Committee and the Truck Farmers’ Association valued her opinion. Her life was full, pleasant, prolific.
XVIII
Paula had a scheme for interesting women in bond buying. It was a good scheme. She suggested it so that Dirk thought he had thought of it. Dirk was head now of the bond department in the Great Lakes Trust Company’s magnificent new white building on Michigan Boulevard north. Its white towers gleamed pink in the lake mists. Dirk said it was a terrible building, badly proportioned, and that it looked like a vast vanilla sundae. His new private domain was more like a splendid bookless library than a business office. It was finished in rich dull walnut and there were great upholstered chairs, soft rugs, shaded lights. Special attention was paid to women clients. There was a room for their convenience fitted with low restful chairs and couches, lamps, writing desks, in mauve and rose. Paula had selected the furnishings for this room. Ten years earlier it would have been considered absurd in a suite of business offices. Now it was a routine part of the equipment.
Dirk’s private office was almost as difficult of access as that of the nation’s executive. Cards, telephones, office boys, secretaries stood between the caller and Dirk DeJong, head of the bond department. You asked for him, uttering his name in the ear of the six-foot statuesque detective who, in the guise of usher, stood in the centre of the marble rotunda eyeing each visitor with a coldly appraising gaze. This one padded softly ahead of you on rubber heels, only to give you over to the care of a glorified office boy who took your name. You waited. He returned. You waited. Presently there appeared a young woman with inquiring eyebrows. She conversed with you. She vanished. You waited. She reappeared. You were ushered into Dirk DeJong’s large and luxurious inner office. And there formality fled.
Dirk was glad to see you; quietly, interestedly glad to see you. As you stated your business he listened attentively, as was his charming way. The volume of business done with women clients by the Great Lakes Trust Company was enormous. Dirk was conservative, helpful—and he always got the business. He talked little. He was amazingly effective. Ladies in the modish black of recent bereavement made quite a sombre procession to his door. His suggestions (often originating with Paula) made the Great Lakes Trust Company’s discreet advertising rich in results. Neat little pamphlets written for women on the subjects of saving, investments. “You are not dealing with a soulless corporation,” said these brochures. “May we serve you? You need more than friends. Before acting, you should have your judgment vindicated by an organization of investment specialists. You may have relatives and friends, some of whom would gladly advise you on investments. But perhaps you rightly feel that the less they know about your financial affairs, the better. To handle trusts, and to care for the securities of widows and orphans, is our business.”
It was startling to note how this sort of thing mounted into millions. “Women are becoming more and more used to the handling of money,” Paula said, shrewdly. “Pretty soon their patronage is going to be as valuable as that of men. The average woman doesn’t know about bonds—about bond buying. They think they’re something mysterious and risky. They ought to be educated up to it. Didn’t you say something, Dirk, about classes in finance for women? You could make a sort of semi-social affair of it. Send out invitations and get various bankers—big men, whose names are known—to talk to these women.”
“But would the women come?”
“Of course they’d come. Women will accept any invitation that’s engraved on heavy cream paper.”
The Great Lakes Trust had a branch in Cleveland now, and one in New York, on Fifth Avenue. The drive to interest women in bond buying and to instruct them in finance was to take on almost national proportions. There was to be newspaper and magazine advertising.