Our Stage and Its Critics / By "E.F.S." of "The Westminster Gazette"

by Edward Fordham Spence

A digression about these marriages is permissible. Each has led to many articles on alliances between the aristocracy and the stage, and lists of the ladies who in our times have honoured (or dishonoured) the nobility with their hands have been given. Yet there has been little comment upon the fact that, with two or three exceptions, the so-called actresses have had no position of importance in the legitimate ranks of the profession. A woman may perform in a theatre, and even draw a big salary, without being an actress, and she may have brains, beauty and popularity, and nevertheless enjoy little chance of marrying anybody with a "handle to his name," if she confines her work to the non-musical stage.

A distinction suggests itself—it might be that in music and the love of it by the nobly born lies the explanation of the phenomenon; it might be that the blue-blooded youths captured these charmers of the musico-dramatic department in order to enjoy a selfish monopoly of lovely voices, but such is not the case. Two or three of the ladies who have won their way to the "hupper succles" possess talent; one of them has a beautiful voice and great gifts as an actress, and one was a brilliant dancer and became an excellent comedienne. The ruck and run of them, however, have triumphed owing to advertisement in subtle and also in crude forms.

Really the actresses of legitimate drama, whom one should call the actresses, have a grievance not merely in the fact that the peerage does not woo them (since in a good many instances the bride has paid dearly for her elevation), nor merely because women of the oldest profession open to the sex miscall themselves actresses when in trouble—the term actress being like the word "charity"—but because their title includes many persons of notoriety who, if forced to rely solely upon their talent, could hardly earn a pound a week in true drama. "True drama," for the common term "musico-dramatic" points to the fact that the fortunate nymphs belong to the lighter (and sometimes degraded) forms of musical work and not of the legitimate drama. Some wag, no doubt, has called their branch the leg-itimate drama.

In the mid-Victorian days the advertisements of drama were trifling. Thirty years ago the photographs of Miss Maud Branscombe, a real beauty, but not an actress of great quality, created quite a stir, and made her name well known throughout the land; and the publication of them was, probably, the beginning of the present deluge. The two illustrated papers of importance published pictures only of actresses who by means of their talent had made a genuine sensation; and therefore but few were presented in the year. Nowadays there are from thirty to forty photographs a week in the illustrated papers of actresses—using the term in its widest sense.

Many young ladies, who twenty years ago could not by any decent means have got their likenesses exhibited to the public except in shop-window photographs, now simper at us fifty-two times a year, or more, and are sometimes described as "the celebrated actress," though a few of them never get beyond the dignity of a single silly line in the book of a musical hodge-podge. Miss XXX smiles at us from her 40-h.p. "bloater car" which has cost a larger sum than eight years of her salary, and the simple-minded think she must be a great star to be able to afford such a luxury, not knowing that she herself is the luxury which someone else is unable to afford. The humble old devices are now stale tricks. The actress in search of notoriety does not lose her jewels: she brings an action which is reported at great length, and during it half-a-dozen members of the profession get a splendid chance of blowing their own trumpets. There was a cruel case a little while ago: one of these "damaged darlings" of the stage did lose her jewels—which had cost about as much as that admirable actress Amy Roselle earned in her honourable career with a tragic ending—but felt bound to keep silent about the loss, since to have mentioned it would have seemed like "out-of-date" advertising. "View jew," she called it.

It would be unfair to suggest that the ladies have a monopoly, for many of the actors also are busy in the art of advertisement—some so busy as to have little time to study the technique of their art. However, they get rather less help from the illustrated papers, for reasons not quite obvious, if it be correct, as some suppose, that the picture journals are bought for the—not by—the ladies of the family.

The puff system is disadvantageous to the managers, since they have to pay fancy prices for the services of players, no better than others who could be engaged at humble rates, because they have acquired a specious importance by advertisement. The result has been a prodigious increase of salaries, without any corresponding gain in revenue, for although the much-"boomed" artist may attract people to a particular theatre, it is not to be assumed that the quantity of playgoers is increased, or that more money is spent on the whole by the public because of all this advertising.

The consequence to the managers, as a rule, is that expenditure is much greater, but the total amount of receipts remains the same. Yet the managers as a body are not to be pitied, since not only do they, unwisely, assist in this artificial glorification of the members of their companies, but some of them also push the advertisement of their theatres beyond delicate limits, and by the cunning strenuous efforts of their "press agents" and others beat the big drum very loudly, sometimes sounding a false note, as when they publish, in advertisements, garbled criticisms upon their wares.

There are some in the theatrical world who dislike and disdain the illegitimate advertisement. Others there are less nicely scrupulous, perhaps, but not sufficiently "smart" or lucky enough to "boom" themselves. These suffer. Advertisement is to the theatrical world like ground bait to anglers. We who, to some extent are behind the scenes, know too well how many admirable actors and actresses have a hard fight for a bare living because their places are taken by people of less knowledge and skill, but more "push" and cunning. Even the general rise in salaries does not help these reticent players, for a salary at the rate of twenty pounds a week is not very useful if you are resting ten months in the year.

It is quite incontestable that we journalists are to be blamed. We help in the "booming"; we are the big drum, the players provide their own trumpets. A conspiracy of silence on our part would do much to mend matters. If for a little while we were to suppress the "personal pars." and keep out the photographs and only write concerning the theatres strictly as critics, a great change would take place. Probably the revenue of the theatres would not diminish sensibly, but the expenses would. Managers and players would be forced to rely for success upon merit and nothing else, and as a result the standard of drama and acting would be raised. This has been so far perceived that even people belonging to the other side of the footlights have expressed publicly the opinion that the unsatisfactory state of the theatres is partly due to their being too much talked and written about.