APPENDIX A
STATISTICS SHOWING THE SCOPE OF THE MOTION PICTURE INDUSTRY
| Motion picture theatres in the United States | 15,000 |
| Seating capacity (one show) | 7,605,000 |
| Average weekly attendance at picture theatres | 50,000,000 |
| Admissions paid annually | $520,000,000 |
| The average number of reels used for one performance | 8 |
| Average number of seats in picture theatres | 507 |
| Number of persons employed in picture theatres | 105,000 |
| Persons employed in picture production | 50,000 |
| Permanent employees in all branches of picture industry | 300,000 |
| Investment in motion picture industry | $1,250,000,000 |
| Approximate cost of pictures produced annually | $200,000,000 |
| Salaries and wages paid annually at studios in production | $75,000,000 |
| Cost of costumes, scenery, and other materials and supplies used in production annually | $50,000,000 |
| Average number of feature films produced annually | 700 |
| Average number of short reel subjects, excluding news reels, annually | 1,500 |
| Taxable motion picture property in the United States | $720,000,000 |
| Percentage of pictures made in California (1922) | 84% |
| Percentage of pictures made in New York (1922) | 12% |
| Percentage of pictures made elsewhere in United States (1922) | 4% |
| Foreign made pictures sent here for sale (1992) | 425 |
| Foreign made pictures sold and released for exhibition | 6 |
| Theatres running six to seven days per week | 9,000 |
| Theatres running four to five days per week | 1,500 |
| Theatres running one to three days per week | 4,500 |
| Lineal feet of film exported in 1921 | 140,000,000 |
| Lineal feet of film exported in 1913 | 32,000,000 |
| Percentage of American films used in foreign countries | 90 |
| Film footage used each week by news reels | 1,400,000 |
| Combined circulation of news reels weekly | 40,000,000 |
| Number of theatres using news reels weekly | 11,000 |
| Amount spent annually by producers and exhibitors in newspaper and magazine advertising | $5,000,000 |
| Amount spent annually by producers in photos, cuts, slides, and other accessories | $2,000,000 |
| Amount spent annually by producers in lithographs | $2,000,000 |
| Amount spent annually by producers in printing and engraving | $3,000,000 |
| Hospitals and charitable institutions in U. S. equipped for showing motion pictures, Jan. 1, 1923 | 7,000 |
| The number of schools and churches in U. S. equipped for showing motion pictures, Jan. 1, 1923, almost equals the number of theatres. | |
| Practically every State and Federal Penitentiary, Penal Institution and House of Detention in the U. S. shows motion pictures regularly to their inmates. |
APPENDIX B
THE SCREEN AS A NEW LIFE GIVER TO LITERARY CLASSICS
The following quotations are culled from recent reports made by librarians in various parts of the United States:
“The filming of books always causes a great demand for them. A call comes immediately after the advertisement appears in local newspapers and lasts months, and, in cases where pictures are extraordinarily good, years after the film has been shown. Before the exhibition of the pictures, ‘Peter Ibbetson’ stood on the shelf. Dumas was read by few, and interest in ‘The Four Horsemen of the Apocalypse’ lagged. Since the films have been shown here, these books are circulating constantly.
“Not only do the films increase the demand for a particular book, but interest is aroused in the time and setting of the story. For instance, after ‘The Three Musketeers’ was shown, calls came for the life of Richelieu and the history of the reign of Charles First. Dumas is now in great demand. ‘Orphans of the Storm’ brought calls for the life of Danton and the history of the French Revolution. ‘Passion’ overwhelmed us with demands for the life of Dubarry and the life of Louis XIV.”
Walnut Hills Librarian, Cincinnati, Ohio.
“I can say, most emphatically, that the filming of literary classics does have a very noticeable effect upon the reading of the books filmed. The increase in the demand and use of these books is noticeable from the very moment they are announced. ‘Robin Hood’ is on here now, and long before it first appeared, every scrap of our information on Robin Hood was out in use. Recently this was true of ‘The Prisoner of Zenda,’ a subject which has been dead for quite some time in library circulation and all at once it was revived with a tremendous demand. Not long ago we had a sudden call from many parts of the city for material about ‘Fanchon the Cricket’ and later learned that the film had been running in an obscure community moving picture house.”