A Dutch Boy Fifty Years After

by Edward William Bok

In his next quest he found himself again opposed by his London friends. Unable to secure a new Alice in Wonderland for his child readers, he determined to give them Kate Greenaway. But here he had selected another recluse. Everybody discouraged him. The artist never saw visitors, he was told, and she particularly shunned editors and publishers. Her own publishers confessed that Miss Greenaway was inaccessible to them. "We conduct all our business with her by correspondence. I have never seen her personally myself," said a member of the firm.

Bok inwardly decided that two failures in two days were sufficient, and he made up his mind that there should not be a third. He took a bus for the long ride to Hampstead Heath, where the illustrator lived, and finally stood before a picturesque Queen Anne house that one would have recognized at once, with its lower story of red brick, its upper part covered with red tiles, its windows of every size and shape, as the inspiration of Kate Greenaway's pictures. As it turned out later, Miss Greenaway's sister opened the door and told the visitor that Miss Greenaway was not at home.

"But, pardon me, has not Miss Greenaway returned? Is not that she?" asked Bok, as he indicated a figure just coming down the stairs. And as the sister turned to see, Bok stepped into the hall. At least he was inside! Bok had never seen a photograph of Miss Greenaway, he did not know that the figure coming down-stairs was the artist; but his instinct had led him right, and good fortune was with him.

He now introduced himself to Kate Greenaway, and explained that one of his objects in coming to London was to see her on behalf of thousands of American children. Naturally there was nothing for the illustrator to do but to welcome her visitor. She took him into the garden, where he saw at once that he was seated under the apple-tree of Miss Greenaway's pictures. It was in full bloom, a veritable picture of spring loveliness. Bok's love for nature pleased the artist and when he recognized the cat that sauntered up, he could see that he was making head-way. But when he explained his profession and stated his errand, the atmosphere instantly changed. Miss Greenaway conveyed the unmistakable impression that she had been trapped, and Bok realized at once that he had a long and difficult road ahead.

Still, negotiate it he must and he did! And after luncheon in the garden, with the cat in his lap, Miss Greenaway perceptibly thawed out, and when the editor left late that afternoon he had the promise of the artist that she would do her first magazine work for him. That promise was kept monthly, and for nearly two years her articles appeared, with satisfaction to Miss Greenaway and with great success to the magazine.

Bok now devoted his attention to strengthening the fiction in his magazine. He sought Mark Twain, and bought his two new stories; he secured from Bret Harte a tale which he had just finished, and then ran the gamut of the best fiction writers of the day, and secured their best output. Marion Crawford, Conan Doyle, Sarah Orne Jewett, John Kendrick Bangs, Kate Douglas Wiggin, Hamlin Garland, Mrs. Burton Harrison, Elizabeth Stuart Phelps, Mary E. Wilkins, Jerome K. Jerome, Anthony Hope, Joel Chandler Harris, and others followed in rapid succession.

He next turned for a moment to his religious department, decided that it needed a freshening of interest, and secured Dwight L. Moody, whose evangelical work was then so prominently in the public eye, to conduct "Mr. Moody's Bible Class" in the magazine--practically a study of the stated Bible lesson of the month with explanation in Moody's simple and effective style.

The authors for whom the Journal was now publishing attracted the attention of all the writers of the day, and the supply of good material became too great for its capacity. Bok studied the mechanical make-up, and felt that by some method he must find more room in the front portion. He had allotted the first third of the magazine to the general literary contents and the latter two-thirds to departmental features. Toward the close of the number, the departments narrowed down from full pages to single columns with advertisements on each side.

One day Bok was handling a story by Rudyard Kipling which had overrun the space allowed for it in the front. The story had come late, and the rest of the front portion of the magazine had gone to press. The editor was in a quandary what to do with the two remaining columns of the Kipling tale. There were only two pages open, and these were at the back. He remade those pages, and continued the story from pages 6 and 7 to pages 38 and 39.

At once Bok saw that this was an instance where "necessity was the mother of invention." He realized that if he could run some of his front material over to the back he would relieve the pressure at the front, present a more varied contents there, and make his advertisements more valuable by putting them next to the most expensive material in the magazine.