A Dutch Boy Fifty Years After

by Edward William Bok

The dream of years had come true.

Bok had begun with the exterior of the small American house and made an impression upon it; he had brought the love of flowers into the hearts of thousands of small householders who had never thought they could have an artistic garden within a small area; he had changed the lines of furniture, and he had put better art on the walls of these homes. He had conceived a full-rounded scheme, and he had carried it out.

It was a peculiar satisfaction to Bok that Theodore Roosevelt once summed up this piece of work in these words: "Bok is the only man I ever heard of who changed, for the better, the architecture of an entire nation, and he did it so quickly and yet so effectively that we didn't know it was begun before it was finished. That is a mighty big job for one man to have done."

In 1905 and in previous years the casualties resulting from fireworks on the Fourth of July averaged from five to six thousand each year. The humorous weekly Life and the Chicago Tribune had been for some time agitating a restricted use of fireworks on the national fête day, but nevertheless the list of casualties kept creeping to higher figures. Bok decided to help by arousing the parents of America, in whose hands, after all, lay the remedy. He began a series of articles in the magazine, showing what had happened over a period of years, the criminality of allowing so many young lives to be snuffed out, and suggested how parents could help by prohibiting the deadly firecrackers and cannon, and how organizations could assist by influencing the passing of city ordinances. Each recurring January, The Journal returned to the subject, looking forward to the coming Fourth. It was a deep-rooted custom to eradicate, and powerful influences, in the form of thousands of small storekeepers, were at work upon local officials to pay no heed to the agitation. Gradually public opinion changed. The newspapers joined in the cry; women's organizations insisted upon action from local municipal bodies.

Finally, the civic spirit in Cleveland, Ohio, forced the passage of a city ordinance prohibiting the sale or use of fireworks on the Fourth. The following year when Cleveland reported no casualties as compared to an ugly list for the previous Fourth, a distinct impression was made upon other cities. Gradually, other municipalities took action, and year by year the list of Fourth of July casualties grew perceptibly shorter. New York City was now induced to join the list of prohibitive cities, by a personal appeal made to its mayor by Bok, and on the succeeding Fourth of July the city authorities, on behalf of the people of New York City, conferred a gold medal upon Edward Bok for his services in connection with the birth of the new Fourth in that city.

There still remains much to be done in cities as yet unawakened; but a comparison of the list of casualties of 1920 with that of 1905 proves the growth in enlightened public sentiment in fifteen years to have been steadily increasing. It is an instance not of Bok taking the initiative--that had already been taken--but of throwing the whole force of the magazine with those working in the field to help. It is the American woman who is primarily responsible for the safe and sane Fourth, so far as it already exists in this country to-day, and it is the American woman who can make it universal.

Bok's interest and knowledge in civic matters had now peculiarly prepared him for a personal adventure into community work. Merion, where he lived, was one of the most beautiful of the many suburbs that surround the Quaker City; but, like hundreds of similar communities, there had been developed in it no civic interest. Some of the most successful business men of Philadelphia lived in Merion; they had beautiful estates, which they maintained without regard to expense, but also without regard to the community as a whole. They were busy men; they came home tired after a day in the city; they considered themselves good citizens if they kept their own places sightly, but the idea of devoting their evenings to the problems of their community had never occurred to them before the evening when two of Bok's neighbors called to ask his help in forming a civic association.

A canvass of the sentiment of the neighborhood revealed the unanimous opinion that the experiment, if attempted, would be a failure,--an attitude not by any means confined to the residents of Merion! Bok decided to test it out; he called together twenty of his neighbors, put the suggestion before them and asked for two thousand dollars as a start, so that a paid secretary might be engaged, since the men themselves were too busy to attend to the details of the work. The amount was immediately subscribed, and in 1913 The Merion Civic Association applied for a charter and began its existence.

The leading men in the community were elected as a Board of Directors, and a salaried secretary was engaged to carry out the directions of the Board. The association adopted the motto: "To be nation right, and state right, we must first be community right." Three objectives were selected "with which to attract community interest and membership; safety to life, in the form of proper police protection; safety to property, in the form of adequate hydrant and fire-engine service; and safety to health, in careful supervision of the water and milk used in the community.

"The three S's," as they were called, brought an immediate response. They were practical in their appeal, and members began to come in. The police force was increased from one officer at night and none in the day, to three at night and two during the day, and to this the Association added two special night officers of its own. Private detectives were intermittently brought in to "check up" and see that the service was vigilant. A fire hydrant was placed within seven hundred feet of every house, with the insurance rates reduced from twelve and one-half to thirty per cent; the services of three fire-engine companies was arranged for. Fire-gongs were introduced into the community to guard against danger from interruption of telephone service. The water supply was chemically analyzed each month and the milk supply carefully scrutinized. One hundred and fifty new electric-light posts specially designed, and pronounced by experts as the most beautiful and practical road lamps ever introduced into any community, were erected, making Merion the best-lighted community in its vicinity.