11. Use particular for general terms. Avoid abstract Nouns.
11 a. Avoid Verbal Nouns where Verbs can be used.
12. Use particular persons instead of a class.
13. Use metaphor instead of literal statement.
14. Do not confuse metaphor.
14 a. Do not mix metaphor with literal statement.
14 b. Do not use poetic metaphor to illustrate a prosaic subject.
ORDER OF WORDS IN A SENTENCE.
15. Emphatic words must stand in emphatic positions; i.e., for the most part, at the beginning or the end of the sentence.
15 a. Unemphatic words must, as a rule, be kept from the end. Exceptions.