While the organization of the Spiritual Department was taking place in this manner, the Social Work was assuming large proportions, and differentiating itself. Visitation in the lower parts of the cities was organized into a regular department of Slum Work, called the Slum Department, with a specialized corps of officers. Work among fallen women was instituted as the Rescue Department, with its rescue homes and trained workers. The establishment of hotels and lunch counters for both men and women became finally what is now the Social Department. The wood yards and small factories, together with the salvage depots and cheap stores, were organized into the Industrial Department. Work among the children resulted in the establishment of kindergartens and orphanages. The colonization enterprise took root, and was divided into the industrial colonies and farm colonies. Thus, we have here a differentiation of the original Social Department into six distinct divisions, which we shall consider separately in this treatise. As these lines of work advanced, although each had its special group of workers, it was natural that the work should follow the administrative system of Commands, Provinces, Divisions and Corps, which had already been marked out in the Spiritual Department.
The third primary division, that of trade, has had some interesting developments. There is, for example, the trade carried on in articles necessary to the members of the Army themselves, and which they cannot conveniently obtain in the open market, such as uniforms, badges, books and musical instruments. The Reliance Trading Company, for instance, was incorporated in 1902, under the laws of the State of New Jersey. This company owns and publishes the "War Cry," the official gazette of the Army in the United States; does the printing for the various departments of the Army; manufactures fountain pens; makes uniforms, bonnets and hats for the Army members; conducts an Insurance Department, and carries on other business enterprises.[4]
There is, too, the trade in the products of the various factories and industries connected with the relief work of the Army. For example, the Salvation Army Industrial Homes Company, incorporated in New Jersey, has greatly facilitated the industrial work in the United States. There have been companies formed and organized as building societies, insurance companies, and a Salvation Army Bank.
In all these companies the Salvation Army, through its officers, always has control, although it invites and seeks investments from the public. The following extract, taken from a prospectus sent out by the Salvation Army Industrial Homes Company, illustrates the point:
"The Charter of our Industrial Homes Co. has been prepared by Messrs. Jas. B. Dill & Co., the eminent corporation lawyers, who have kindly given us the full benefit of their skill and experience, at a fairly nominal charge. The capital consists of $500,000.00, divided into 50,000 shares, of the par value of $10.00 each, of which 25,000 are in 6% cumulative preferred stock and 25,000 in common stock. Only the preferred shares are offered to the public, and bear interest at 6%, which is guaranteed by the Army. The common shares are held by the Army, with a view to retaining the control of the company, and the entire profits, over and above the interest on the preferred stock, are thus devoted to the charitable and religious work of the Army, and help us to continually expand and enlarge our homes." ... "We shall be happy to supply any information or answer any questions as to the financial standing of the Salvation Army. For our spiritual and social operations in the United States, we have now an annual income of nearly $2,000,000.00, while the value of our real estate holdings in this country amount to about $1,500,000. Hence, it will be seen that in guaranteeing the interest upon these preferred shares, amounting in all to only $15,000.00, we are abundantly able to insure the regular payment of the same apart, altogether, from the income of our industrial homes."
As a result of this rapid growth along the three lines described, the movement everywhere forced itself upon public recognition. The publication of its weekly organ, the "War Cry," in many different languages and countries aided its growth. Other magazines of higher class and better quality were issued. At the same time, the public press investigated the organization, and for a long time criticised it harshly. In fact, during all this time, while so successful, the Army suffered much persecution. The crowds of people composed of those whom it was seeking to benefit, seemed often to be its worst enemies, and then, to make matters more difficult, the police, we are told, instead of furnishing protection, often, themselves, joined in the persecution. There were many instances, in this early period, where the enthusiastic reformers were ill treated and even fatally injured. There was, however, some reason for all this persecution. A movement so sudden and apparently so contrary to existing institutions, needed time for its real principle to become known. The external manifestation seemed to consist of nothing but defiant disregard of established religious custom and ceremonial. Thus, while the vital principle of love for humanity was working its way into individual lives and attracting them to the ranks of the organization, the world at large openly showed its antagonism. Gradually, however, the sense of public opposition and antagonism grew less. Gradually the knowledge that, behind the superficial emotionalism, were depths of disinterested sympathy for fellow men and women worked itself into the public mind. Attacks on Army groups on street corners became less frequent, and when they did occur, were suppressed by the police. The press ceased its bitter criticism.
It was about this time that renewed and increased attention was focused on the new movement by the publication in 1890 of General Booth's famous book, "In Darkest England, and the Way Out." In some ways the book served to mark a new epoch in the development of that part of practical sociology which concerns itself with the direct betterment of the lower class of society. The old method of dealing with the poor is ably described by Ruskin, when he says:
"We make our relief either so insulting to them, or so painful that they rather die than take it at our hands; or, for third alternative, we leave them so untaught and foolish, that they starve like brute creatures, wild and dumb, not knowing what to do, or what to ask."[5]
This was a point of view which in its relation to the degraded elements of society was an expression of sympathy rather than of harsh criticism and mistrust. Although it had been set forth by others previously, it had never before forced itself so strongly on the public. In addition, the daring statements and bold theories, given utterance in "Darkest England," served to surprise all schools of reform. The public consciousness had never before faced the problem in such a way. It was aroused, and began to ask questions. The book ran through edition after edition. It was printed in a cheap form and within a short time was circulated all over the civilized world.
In his "scheme" General Booth laid down seven fundamental principles, which he claimed were essential to success. They were as follows: