At the end of the second month he had lost not only the $1,200 he had deposited with the firm, but an additional $250 he had given his wife and had been obliged to “borrow” back from her, despite her assurances that he would lose it. This time, the slump was really unexpected by all, even by the magnates—the mysterious and all powerful “they” of Freeman’s—so that the loss of the second fortune did not reflect on Gilmartin’s ability as a speculator but on his luck. As a matter of fact, he had been too careful and had sinned from over-timidity at first, only to plunge later and lose all.
As the result of much thought about his losses Gilmartin became a professional tipster. To let others speculate for him seemed the only sure way of winning. He began by advising ten victims—he learned in time to call them clients—to sell Steel Rod preferred, each man 100 shares; and to a second ten he urged the purchase of the same quantity of the same stock. To all he advised taking four points’ profit. Not all followed his advice, but the seven clients who sold it made between them nearly $3,000 over night. His percentage amounted to $287.50. Six bought and when they lost he told them confidentially how the treachery of a leading member of the pool had obliged the pool managers to withdraw their support from the stock temporarily; whence the decline. They grumbled; but he assured them that he himself had lost nearly $1,600 of his own on account of the traitor.
For some months Gilmartin made a fair living but business became very dull. People learned to fight shy of his tips. The persuasiveness was gone from his inside news and from his confidential advice from Sharpe and from his beholding with his own eyes the signing of epoch-making documents. Had he been able to make his customers alternate their winnings and losses he might have kept his trade. But for example, “Dave” Rossiter, in Stuart & Stern’s office, stupidly received the wrong tip six times in succession. It wasn’t Gilmartin’s fault but Rossiter’s bad luck.
At length failing to get enough clients in the ticker-district itself Gilmartin was forced to advertise in an afternoon paper, six times a week, and in the Sunday edition of one of the leading morning dailies. They ran like this:
WE MAKE MONEY
for our investors by the best system ever devised. Deal with genuine experts. Two methods of operating; one speculative, the other insures absolute safety.
NOW
is the time to invest in a certain stock for ten points sure profit. Three points margin will carry it. Remember how correct we have been on other stocks. Take advantage of this move.
IOWA MIDLAND.
Big movement coming in this stock. It’s very near at hand. Am waiting daily for word. Will get it in time. Splendid opportunity to make big money. It costs only a 2–cent stamp to write to me.