“HERALD OF THE SOUTH”--(77)
Effective teaching medium. ...Regarding the “Herald of the South” magazine, Shoghi Effendi very much appreciates the fact that in spite of the many difficulties that your Assembly had to overcome this review is being regularly published, and that its standard is gradually improving. He would call upon all the English-speaking friends to contribute, as often as they can, such articles for publication in that magazine as would serve to make it a more direct and effective teaching medium for the spread of the Cause throughout Australia and New-Zealand. He is advising the American N. S. A. to specially ask the cooperation of the American believers for that purpose, and hopes that the response they will make to this call will be such as to further encourage you in your splendid efforts for the publication of this national organ of the Faith....
(Extract, ibid., pp. 12, 13, dated April 15th, 1936)
“HERALD OF THE SOUTH”--(78)
Difficulties. ...The Guardian, while fully aware of the difficulties, both financial and otherwise which your N. S. A.[9] is facing in connection with the publication of the “Herald of the South”, feels nevertheless the urge to advise you to continue with this magazine and not to feel in the least discouraged if your efforts for meeting the expenses incurred for its printing and circulation, and for raising its literary standard, do not bring the expected results. He very deeply values the self-sacrificing and sustained efforts exerted by your Assembly in this connection. May Bahá’u’lláh richly reward you for all your meritorious endeavours....
(Extract, ibid., p. 16, dated September 23rd, 1936)