These things came to the young man, John Wanamaker, with a great throb and thrill, and he at once proceeded to put his theories into execution, and on them his business was founded. The One-Price System—all goods marked in plain figures, and money back if not satisfied—these things were to revolutionize the retail trade of the world.

John Wanamaker, of all men in America, seems to know that to stand still is to retreat. For more than forty years he has led the vanguard of the business world. He has been a teacher of merchants. His insight, initiative, originality and prophetic judgment have set the retailers of the world a pace. Many have learned much from him, and all have been influenced by him. Whether they knew it or not, and whether they would acknowledge it if they did know it, matters little.

Professor Zueblin once said of William Morris: "There is not a well-furnished house in Christendom but that shows the influence of his good taste and his gracious ideas of economy, harmony and honesty in home decoration." Likewise, we can truthfully say that there is not a successful retail store in America that does not show the influence of A. T. Stewart and his legitimate successor, John Wanamaker.


H. H. ROGERS

Success is rooted in reciprocity. He who does not benefit the world is headed for bankruptcy on the high-speed clutch.

H. H. Rogers

H. H. ROGERS