Vanity is a lever stronger than awe. Paquin and his pretty wife understood that fact and built upon it. Feminine Paris chanted "The King is dead; long live the King!" The revolution was accomplished.
The sincerest flattery is imitation, and Paquin has been much flattered. A long line of more or less successful Adonises have followed in his footsteps. But Doeuillet and Francis are perhaps the most important on the list.
Francis is young—in the early thirties. He is almost as good-looking as Paquin. His manners are a Parisian proverb and, personally, he is doubtless the most popular man in his class. His customers adore him. What is more surprising, his work people also adore him, and even the touchiest of mannequins, prone to decamp at a moment's notice, swears by Francis and refuses to leave or forsake him. Ten years ago Francis was a poor salesman. To-day he is rich. Tailor-made costumes, or the Parisian modification of the tailor-made, are his specialty, and his coats and cloaks are famous. Doeuillet, too, has won fame and fortune within a few years. He, too, is young and handsome and ingratiating. Six feet tall, with the shoulders of an athlete and the face of a frank, honest boy, he, too, is a "lion among ladies." Mention Doeuillet to a customer—she tells you of his eyes. "Such soft, honest eyes, ma chère. One would trust him anywhere, anywhere." The soft, honest eyes have been a valuable asset. Doeuillet has the most gorgeous dressmaking establishment of all that cluster around the Place Vendôme. He caters to the ultra-extravagant, who do not care what they pay. His gowns are the elaborate ball gowns, the marvellous confections seen at Maxim's, at the races, at Monte Carlo.
Ernest is another of the men of the new school; but Armand is, figuratively speaking, the baby of the group. On the first of September, four or five years ago, a wealthy patron put an unknown young employee of a silk house into the dressmaking business. The young man was Armand. He had a modest atelier on a side street. On March first he moved into the famous Saye Palace on the Place Vendôme, the palace in which Napoleon and Eugenie met for the first time, and there, among the superb frescoes and splendid carvings, he installed his luxurious establishment. Success, wealth, in seven months! Verily, the dressmaking business has its opportunities for the young man who combines business ability and beaux yeux.
Paquin's income is estimated at from three hundred thousand to four hundred thousand dollars a year. Doeuillet makes as much, and even without the Adonis characteristics, business talents may carry the Parisian dressmaker to wealth and fame. The list of rich dressmakers aside from "those delightful young men" is a long one. The Callot Soeurs are possibly the most expensive firm in Paris. Doucet needs no introduction to Americans. Neither does Beer, who is considered by many the greatest creative artist in dress of our day. He has one of the historic palaces on the Place Vendôme, and his salons are rich in the eighteenth-century bibelots and furniture of which he is an enthusiastic collector. Flowers are everywhere throughout the rooms, and in the spring all of the many windows of the great palace are abloom with blossoms growing in window-boxes. Beer's mannequins, too, are vastly decorative, and this establishment is typical of the luxury and extravagance amid which the game of fashion-making is played.
La Ferrière has the most exclusive English trade as well as Parisian vogue, and is Paris dressmaker, by royal warrant, to Queen Alexandra. Madame Havet, Blanche Lebouvier, Sara Meyer, Mademoiselle Corné, are famous and wealthy. Rouff belongs near the head of the list and is a lineal descendant of the old school. In his establishment many of the traditions of the great old men survive. M. Rouff is not always in evidence as are the meteoric young men. To have an interview with him is an honour, and he will refuse to see even the most illustrious if his whim prompts him to do so. The ordinary customer meets only his representatives. Perhaps, during the interview, the curtains of the door will part. A thin, dark, rather wild-eyed face will appear for an instant and vanish. That is Rouff.
Doeuillet passes Judgment
Worth has a splendid trade, but it is largely a serious one. The great English and French dowagers go there; and Jean Worth, the present active head of the house, wears, more or less comfortably, the halo of his illustrious grandfather.