One of the greatest Parisian dressmakers said recently in a private conversation that he never felt confident of general popularity for an original and striking model until after seeing it upon one or two of his most chic American customers.
"I do not know what it is," he said, "but there is something distinctive about the way an American wears her clothes,—a grace, an elegance, but also a naturalness. A Frenchwoman has a genius for dress, but she makes up for her toilette. She is supremely artificial; she will wear anything that is launched and make herself up to fit the mode. Your American doesn't do that. She wears her clothes superbly, but the clothes must be of a kind she can wear. That a Parisienne looks well in a model means nothing as an indication of what women in general will think of the innovation; but when I put the model upon one of my best American customers, I know at once what to expect. They are lovely in their chiffons, those Americans, provided they have possibilities of loveliness. It is a pleasure to dress them."
There are American women who go to Paris regularly three times a year to replenish their wardrobes, and these private American customers are the apple of the dressmaker's eye. Madame will perhaps be in Paris only a few days. Everything is made to bend to her fittings, her own particular saleswoman gives up the days to her, the heads of the departments are called in for advice and assistance, the master himself gives the frocks his personal attention. There is a couch in the private fitting-room upon which Madame may lie down if she becomes tired, the daintiest of luncheons will be served to her there if she has not time or inclination to go elsewhere. Everything is made so smooth, so agreeable, and if the bills are large, what is that to the wife or daughter of an American multi-millionaire? There are New York women whose dressmaking bills in Paris run up to fifty and sixty thousand dollars in one year, but who could afford to spend five hundred thousand a year on clothes if they chose to do it.
Occasionally nowadays a fashion originates in America and crosses to Paris. The tourist coat with loose belted back, the long tailored coat, the walking skirt, the floating veil—all these were worn in New York and later taken up by smart Parisiennes, but the fashion tide usually sets the other way, and we accept slavishly what Paris furnishes.
The great French dressmakers to a certain extent control the fashions, but they work with the manufacturers. One will see the head of a great silk factory sitting at a table with Beer or Paquin or Doeuillet in the Café de Paris, and talking earnestly, seriously. Materials for the future season are being weighed in the balance. The artist dressmaker is the manufacturer's critic, his guide, philosopher, and friend, and in this close connection lies one of the secrets of artistic French dressmaking. In Paris one can always obtain the wherewithal to carry out an idea. If necessary the manufacturer will make the material expressly for Monsieur's purpose, and many an exquisite fabric has begun and ended with one length run through the loom. The dressmaker and his customer wanted that especial thing and wanted the gown to be absolutely unique. Expense was not considered and one can obtain anything in Paris if one will pay for it. Once an order came from a great lady in Rome. She wanted a ball gown such as she described for a certain occasion. The maker had only three days' time in which to execute the order, and the quantities of white pansies which must absolutely be the trimming were not to be found in Paris. Discouraging? Not in the least. Monsieur set a multitude of flower-makers at work making white pansies for him. The frock was finished and sent from Paris to Rome by a special messenger. Time was too short to admit of experiments with express companies.
When the American dressmaker or professional buyer chooses a model, cards to the manufacturers who furnished the fabric and trimmings for the frock are given her and she buys the materials for as many duplicates of the model as she expects to make. She buys other materials, too, laces, buttons, novelties of all kinds, that will enable her to achieve frocks differing from those of her rivals, and skilful Parisian buying is to-day a very vital part of the fashionable American dressmaker's business. Duties upon the importations are of course tremendous, and during certain months the New York Custom House is so choked with French chiffons that there are maddening delays in getting the boxes through.
Paris would miss les Americaines if they should suddenly lose their interest in French clothes, but there's no danger of that event. Paris is the fashion centre and will continue to be the fashion centre. As for our women—each year they grow more ardent in their worship of the Vanities.
TRANSCRIBER'S NOTE
—Plain print and punctuation errors were corrected.