Morris himself found his interest wane before the work was completed, but he made a handsome quarto volume of it, with fine marginal decorations, and an exceptionally well-designed title-page. A reprint of Syr Percyvelle of Gales after the edition printed by J. O. Halliwell from the MS. in the library of Lincoln Cathedral, a large quarto edition of The Life and Death of Jason; two 16mo volumes of a new romance entitled, Child Christopher and Goldilands the Fair; and Rossetti’s Hand and Soul, reprinted from the Germ, brought the Press to its great year 1896. This year was to see the completion of the folio Chaucer, which since early in 1892 had been in preparation, and had filled the heart of Morris with anxiety, anticipation, and joy. Before it came from the press three other books were issued. Herrick’s Poems came first. Then a selection of thirteen poems from Coleridge, “a muddle-brained metaphysician, who by some strange freak of fortune turned out a few real poems amongst the dreary flood of inanity which was his wont!”

The poems chosen were, Christabel, Kubla Khan, The Rime of the Ancient Mariner, Love, A Fragment of a Sexton’s Tale, The Ballad of the Dark Ladie, Names, Youth and Age, The Improvisatore, Work without Hope, The Garden of Boccaccio, The Knight’s Tomb, and Alice du Clos. The first four were the only ones, however, concerning which Morris would own to feeling any interest. The Coleridge volume was followed by the large quarto edition of Morris’s latest romance, The Well at the World’s End in two volumes, and then appeared the Chaucer, the mere printing of which had occupied a year and nine months. The first two copies were brought home from the binders on the second of June, in a season of “lots of sun” and plentiful apple-blossoms, during which Morris was beginning to realise that the end of his delight in seasons and in books was fast approaching.

Mr. Ellis has declared the Kelmscott Chaucer to be, “for typography, ornament, and illustration combined, the grandest book that has been issued from the press since the invention of typography.” Morris lavished upon it the utmost wealth of his invention. The drawing of the title-page alone occupied a fortnight, and the splendid initial letters were each an elaborate work of art. The ornament indeed was too profuse to be wholly satisfactory, especially as much of it was repeated; nevertheless, the book was one of great magnificence and the glee with which Morris beheld it is not to be wondered at. The Chaucer type had been specially designed for it, and Burne-Jones had made for it eighty-seven drawings, while Morris himself designed for it the white pigskin binding with silver clasps, executed at the Doves Bindery for those purchasers who desired their elaborate and costly volume in a more suitable garb than the ordinary half holland covers which gave it the appearance of a silken garment under a calico apron.

During the remainder of the year 1896 the Press issued the first volumes of the Kelmscott edition of The Earthly Paradise, a volume of Latin poems (Laudes Beatae Mariae Virginis), the first Kelmscott book to be printed in three colours, the quotation heading each stanza being in red, the initial letter in pale blue, and the remaining text in black: The Floure and the Leafe and The Shepherde’s Calender. Before The Shepherde’s Calender reached its completion, however, Morris was dead, and the subsequent work of the Press was merely the clearing up of a few books already advertised. The first of these to appear was the prose romance by Morris entitled The Water of the Wondrous Isles: this was issued on the first day of April, 1897, with borders and ornaments designed entirely by Morris save for a couple of initial words completed from his unfinished designs by R. Catterson-Smith. To this year belong also the two trial pages made for the intended folio edition of Froissart, the heraldic borders of which far surpass any of the Chaucer ornaments, and the two old English romances, Sire Degravaunt and Syr Ysambrace. In 1898 came a large quarto volume of German woodcuts, and three more works by Morris, a small folio edition of Sigurd the Volsung, which was to have been a large folio with twenty-five woodcuts by Burne-Jones; The Sundering Flood, the last romance written by Morris, and a large quarto edition of Love is Enough. These were followed by a “Note” written by Morris himself on his aims in starting the Kelmscott Press, accompanied with facts concerning the Press, and an annotated list of all the books there printed, compiled by Mr. S. C. Cockerell, who, since July, 1894, had been secretary to the Press. This was the end.[2]

Specimen Page from the Kelmscott “Froissart”
(Projected Edition)

Although Morris not only neglected commercial considerations in printing his books, lavishing their price many times over in valuable time and labour and the actual expenditure of money to secure some inconspicuous detail; but defied commercial methods openly in the character of his type, the quality of his materials, and the slowness of his processes, the Kelmscott Press testified, as most of his enterprises did testify, to the practical worth of his ideals. Quite content to make just enough by his books to continue printing them in the most conscientious and desirable way he knew, he gradually obtained from them a considerable profit. The Press had early been moved to quarters larger than the first occupied by it, and three presses were kept busy. By the end of 1892 Morris had become his own publisher, and after that time all the Kelmscott books were published by him except in cases of special arrangement. A few copies, usually less than a dozen, of nearly all the books were printed on vellum and sold at a proportionately higher price than the paper copies. The volumes were bound either in vellum or half holland, these temporary and unsatisfactory covers probably having been chosen on account of the strength and slow-drying qualities of the ink used, a note to the prospectus of the Chaucer stating that the book would not be fit for ordinary full binding with the usual pressure for at least a year after its issue. The issue prices charged for the books were not low, but certainly not exorbitant when time, labour, and expense of producing them are taken into consideration. They were prizes for the collector from the beginning, the impossibility of duplicating them and the small editions sent out giving them a charm and a value not easily to be resisted, and Morris himself and his trustees adopted measures tending to protect the collector’s interests. After the death of Morris all the woodblocks for initials, ornaments, and illustrations were sent to the British Museum and were accepted, with the condition that they should not be reproduced or printed from for the space of one hundred years. The electrotypes were destroyed. The matter was talked over with Morris during his lifetime and he sanctioned this course on the part of the trustees, its aim being to keep the series of the Kelmscott Press “a thing apart and to prevent the designs becoming stale by repetition.” While there is a fair ground for the criticism frequently made that a man urging the necessity of art for the people showed inconsistency by withdrawing from their reach art which he could control and deemed valuable, it must be remembered that in his mind the great result to be obtained was the stirring up the people to making art for themselves. Morris rightly counted the joy to be gained from making a beautiful thing as far higher than the joy to be gained from seeing one. He was never in favour of making a work of art “common” by reproducing or servilely imitating it. He had shown the printers of books his idea of the way they should manage their craft, now let them develop it themselves along the lines pointed out for them. And whether he was or was not consistent in allowing the works of the Kelmscott Press to be cut off from any possibility of a large circulation, his was the temperament to feel all the delight to be won from exclusive ownership. He had the true collector’s passion for possession. If he was bargaining for a book, says his biographer, he would carry on the negotiation with the book tucked tightly under his arm, as if it might run away. His collection of old painted books gave him the keenest emotions before and after his acquisition of them. Of one, which finally proved unattainable, he wrote,Such a book! my eyes! and I am beating my brains to see if I can find any thread of an intrigue to begin upon, so as to creep and crawl toward the possession of it.” It is no matter for wonder if in imagination he beheld the love of bibliophiles for his own works upon which he had so ardently spent his energies, and was gratified by the prevision.

Whether the Kelmscott books will increase or decrease in money value as time goes on is a question that stirs interest in book-buying circles. They have already had their rise and ebb to a certain extent, and the prices brought by the copies owned by Mr. Ellis at the sale of his library after his death indicate that a steady level of interest has been reached among collectors for the time being at least; only five of the copies printed on paper exceeding prices previously paid for them. The presentation copy on vellum of the great Chaucer brought five hundred and ten pounds, certainly a remarkable sum for a modern book, under any conditions, and nearly a hundred pounds more than the highest price which Morris himself up to the summer of 1894 had ever paid for even a fourteenth-century book. The paper copy of the Chaucer sold at the Ellis sale for one hundred and twelve pounds and a paper copy in ordinary binding sold in America in 1902 for $650, while a paper copy in the special pigskin binding brought $950 the same year. The issue price for the four hundred and twenty-five paper copies was twenty pounds apiece, and for the eight copies on vellum offered for sale out of the thirteen printed, a hundred and twenty guineas apiece. The posthumous edition of Sigurd the Volsung, the paper copies of which were issued at six guineas apiece, brought at the Ellis sale twenty-six pounds. News from Nowhere, issued at two guineas, has never yet brought a higher price than the five pounds, fifteen shillings paid for it in 1899, while Keats’s Poems issued at one pound, ten shillings, rose as high as twenty-seven pounds, ten shillings, also in 1899. As a general measure of the advance in the Kelmscott books since the death of Morris, it may be noted that the series owned by Mr. Ellis, excluding duplicates, and including a presentation copy of Jason and two fine bindings for the paper and the vellum Chaucer, represented a gross issue price of six hundred and twelve pounds, ten shillings, and realised two thousand, three hundred and sixty-seven pounds, two shillings. For one decade of the life of a modern series that is a great record, and it would be a rash prophet who should venture to predict future values.