“Sad!” he ejaculated. “Yes! Look at them. You are looking at them. Everybody looks at them. Wherever you go you see them—hear them—smell them. On every road, in every town—everywhere—nothing but automobiles; nothing but people looking at them—all eyes on them. I'm sad!”
“They are beautiful,” I ventured, “and useful.”
Perkins shook his head.
“Useless! Wasted! Thrown away! Look at them again. What do you see?” He stretched out his hand toward the avenue. I knew Perkins wanted me to see something I could not see, so I looked long enough to be quite sure I could not see it; and then I said, quite positively,—
“I see automobiles—dozens of them.”
“Ah!” Perkins cried with triumph. “You see automobiles! You see dozens of them! But you don't see an ad.—not a single ad. You see dozens of moving things on wheels that people twist their necks to stare at. You see things that men, women, and children stand and gaze upon, and not an advertisement on any of them! Talk about wasted opportunity! Talk about good money thrown away! Just suppose every one of those automobiles carried a placard with 'Use Perkins's Patent Porous Plaster,' upon it! Every man, woman, and child in New York would know of Perkins's Patent Porous Plaster by this evening! It would be worth a million cold dollars! Sad? Yes! There goes a million dollars wasted, thrown away, out of reach!”
“Perkins,” I said, “you are right. It would be the greatest advertising opportunity of the age, but it can't be done. Advertising space on those automobiles is not for sale.”
“No,” he admitted, “it's not. That's why Perkins hates the auto. It gives him no show. It is a fizzle, a twentieth-century abomination—an invention with no room for an ad. I'm tired. Let's go home.”
We settled our small account with the waiter, and descended to the avenue, just as a large and violent automobile came to a full stop before us. There was evidently something wrong with the inwardness of that automobile; for the chauffeur began pulling and pushing levers, opening little cubby-holes, and poking into them, turning valves and cocks, and pressing buttons and things. But he did not find the soft spot.
I saw that Perkins smiled gleefully as the chauffeur did things to the automobile. It pleased Perkins to see automobiles break down. He had no use for them. They gave him no opportunity to display his talents. He considered them mere interloping monstrosities. As we started homeward, the chauffeur was on his back in the road, with his head and arms under his automobile, working hard, and swearing softly.