"Yes, those rheumatic pains which tormented you so much when you were here."
He then recollected the fibs he had told and slightly coloured. "Oh! I suffer from them still!" said he. "But the country air, you know, has done me a deal of good. Never mind, on your side you've done a good stroke of business. Had it not been for my rheumatics, I could soon have retired with ten thousand francs a year. Yes, on my word of honour!"
A fortnight later, the battle between Robineau and The Ladies' Paradise began. It became celebrated, and for a time occupied the whole Parisian market. Robineau, using his adversary's weapons, had advertised extensively in the newspapers. Besides that, he made a fine display, piling huge bales of the famous silk in his windows and displaying immense white tickets, on which the price, five francs and a half per mêtre, appeared in gigantic figures. It was this price that caused a revolution among the women; it was two sous less than that charged at The Ladies' Paradise, and the silk appeared more substantial. From the first day a crowd of customers flocked in. Madame Marty bought a dress she did not need, pretending it to be a bargain; Madame Bourdelais also thought the silk very fine, but preferred waiting, guessing no doubt what would happen. And, indeed during the following week, Mouret boldly reduced the price of The Paris Delight by four sous, after a lively discussion with Bourdoncle and the other managers, in which he had succeeded in convincing them that they must accept the challenge, even at a sacrifice; for these four sous represented a dead loss, the silk being already sold at strict cost price. It was a heavy blow to Robineau, who had not imagined that his rival would lower his price; for this suicidal style of competition, this practice of selling at a loss, was then unknown. However, the tide of customers, attracted by Mouret's cheapness, had immediately flown back towards the Rue Neuve-Saint-Augustin, whilst the shop in the Rue Neuve-des-Petits-Champs gradually emptied.
Gaujean then hastened from Lyons; there were hurried confabulations, and they finished by coming to a heroic resolution; the silk should be lowered in price, they would sell it at five francs six sous, and lower than that no one could go, without acting madly. But the next day Mouret marked his material at five francs four sous. Then the struggle became rageful. Robineau replied by five francs three sous, whereupon Mouret at once ticketed The Paris Delight at five francs and two sous. Neither lowered more than a sou at a time now, for both lost considerable sums as often as they made this present to the public. The customers laughed, delighted with this duel, quite stirred by the terrible thrusts which the rivals dealt one another in order to please them. At last Mouret ventured as low as five francs; and his staff paled and shuddered at such a challenge to fortune. Robineau, utterly beaten, out of breath, also stopped at five francs, not having the courage to go any lower. And thus they rested on their positions, face to face, with the massacre of their goods around them.
But if honour was saved on both sides, the situation was becoming fatal for Robineau. The Ladies' Paradise had money at its disposal and a patronage which enabled it to balance its profits; whereas he, sustained by Gaujean alone, unable to recoup his losses by gaining on other articles, found himself nearing the end of his tether, slipping further and further down the slope toward bankruptcy. He was dying from his hardihood, despite the numerous customers whom the hazards of the struggle had brought him. One of his secret worries was to see these customers slowly quitting him, returning to The Ladies' Paradise, after all the money he had lost in the efforts he had made to secure them.
One day he quite lost patience. A customer, Madame de Boves, had called at his shop for some mantles, for he had added a ready-made department to his business. She would not come to a decision, however, but complained of the quality of the material, and at last exclaimed: "Their Paris Delight is a great deal stronger."
Robineau restrained himself, assuring her that she was mistaken with a tradesman's politeness, all the more respectful, moreover, as he feared to reveal his inward revolt.
"But just look at the silk of this cloak!" she resumed, "one would really take it for so much cobweb. You may say what you like, sir, but their silk at five francs is like leather compared with this."
He did not reply; with the blood rushing to his face, he kept his lips tightly closed. In point of fact he had ingeniously thought of buying some of his rival's silk for these mantles; so that it was Mouret, not he, who lost on the material. And to conceal his practice he simply cut off the selvage.
"Really," he murmured at last, "you think the Paris Delight thicker?"