Original spellings have been standardised only when a dominant version was found.

Advertising by Motion
Pictures

BY

ERNEST A. DENCH

Author of “Playwriting for the Cinema,” “Making
the Monies,” Former Vice-president Photoplay
Authors’ League, and Editor of the Late
“Photoplay Writer”

CINCINNATI

THE STANDARD PUBLISHING COMPANY

Copyright, 1916
The Standard Publishing Company

CONTENTS