As soon as his apprenticeship was up George Moore resolved to try his fortune in London. At first everything went against him. He tramped the streets of the city from morn till eve, calling here, there and everywhere, seeking for employment, and finding no one to give him a trial. At last he made up his mind to go to America. One day, however, he received from a Cumberland man engaged in the drapery trade a request to call upon him. To his intense delight he was engaged, receiving a salary of thirty pounds a year.

George had now got his foot on the first round of the ladder, and made up his mind to climb higher. So he at once took lessons at a night school, and worked hard at self-education.

Then he got a better place; but, for a time, had to bear much abuse from his master, who declared that, although he had come across many blockheads from Cumberland, George was the stupidest one of all! Still he bore the reproaches of his employer good-naturedly, and before long made his mark. He was offered the position of town traveller, and soon proved himself to be one of the cleverest business men of the time.

Before this, however, George had made up his mind about marriage. Seeing his master's little daughter come into the shop he was much struck by her appearance, and remarked that, if he were ever able to marry, that girl should be his wife. His companions laughed at him heartily; but, as a matter of fact, he did marry that girl, though she refused him the first time he asked.

From this it will be seen that George Moore was no ordinary youth; and before he had been travelling for his firm long, they discovered his value. So did another firm, which found he was taking away their business, and offered him £500 a year to travel for them. But George told them nothing less than a partnership would satisfy him; and as they were determined to secure his services they gave it him, and at the age of twenty-three George Moore became junior partner in the famous house of Groucock & Copestake, to which the name of Moore was then added.

His fortune was thus early made, and his business life was one continued series of successes. He had an immense capacity for work, and boasted that for twelve years he laboured sixteen hours a day.

Yet his energies were not confined to business. After a time, when he no longer needed to work so hard for himself, he took up various charitable schemes, and by his intense vigour soon obtained for them remarkable support. The Commercial Travellers' Schools was one of the institutions in which he took great interest. These schools were built at a cost of about £25,000, the greater portion of which he obtained.

In his native county, in his house of business; everywhere George Moore became famed for his liberal gifts. He spent £15,000 in building a church in one of the poorest districts of London. He visited Paris just after the siege to assist in the distribution of the funds subscribed in England; and to many charitable schemes he subscribed with a generous hand.

In November, 1876, he was knocked down in the streets of Carlisle by a runaway horse, and carried into the hospital to die. He had expressed a wish when he was in good health to be told when he was dying; so his wife said to him, "We have often talked about heaven. Perhaps Jesus is going to take you home. You are willing to go with Him, are you not?"

"Yes," he replied; "I fear no evil … He will never leave me, nor forsake me."