At her urging he went at one o'clock to the appointed address, where he found himself one of a dense miscellany of men waiting in front of the door. They ranged from a messenger-boy evidently misusing his company's time to an immemorial individual with a gnarled body and a gnarled cane. Some of the men were seedy, with sunken cheeks and puffy pink eyes—others were young; possibly still in high school. After a jostled fifteen minutes during which they all eyed one another with apathetic suspicion there appeared a smart young shepherd clad in a "waist-line" suit and wearing the manner of an assistant rector who herded them up-stairs into a large room, which resembled a school-room and contained innumerable desks. Here the prospective salesmen sat down—and again waited. After an interval a platform at the end of the hall was clouded with half a dozen sober but sprightly men who, with one exception, took seats in a semicircle facing the audience.
The exception was the man who seemed the soberest, the most sprightly and the youngest of the lot, and who advanced to the front of the platform. The audience scrutinized him hopefully. He was rather small and rather pretty, with the commercial rather than the thespian sort of prettiness. He had straight blond bushy brows and eyes that were almost preposterously honest, and as he reached the edge of his rostrum he seemed to throw these eyes out into the audience, simultaneously extending his arm with two fingers outstretched. Then while he rocked himself to a state of balance an expectant silence settled over the hall. With perfect assurance the young man had taken his listeners in hand and his words when they came were steady and confident and of the school of "straight from the shoulder."
"Men!"—he began, and paused. The word died with a prolonged echo at the end of the hall, the faces regarding him, hopefully, cynically, wearily, were alike arrested, engrossed. Six hundred eyes were turned slightly upward. With an even graceless flow that reminded Anthony of the rolling of bowling balls he launched himself into the sea of exposition.
"This bright and sunny morning you picked up your favorite newspaper and you found an advertisement which made the plain, unadorned statement that you could sell. That was all it said—it didn't say 'what,' it didn't say 'how,' it didn't say 'why.' It just made one single solitary assertion that you and you and you"—business of pointing—"could sell. Now my job isn't to make a success of you, because every man is born a success, he makes himself a failure; it's not to teach you how to talk, because each man is a natural orator and only makes himself a clam; my business is to tell you one thing in a way that will make you know it—it's to tell you that you and you and you have the heritage of money and prosperity waiting for you to come and claim it."
At this point an Irishman of saturnine appearance rose from his desk near the rear of the hall and went out.
"That man thinks he'll go look for it in the beer parlor around the corner. (Laughter.) He won't find it there. Once upon a time I looked for it there myself (laughter), but that was before I did what every one of you men no matter how young or how old, how poor or how rich (a faint ripple of satirical laughter), can do. It was before I found—myself!
"Now I wonder if any of you men know what a 'Heart Talk' is. A 'Heart Talk' is a little book in which I started, about five years ago, to write down what I had discovered were the principal reasons for a man's failure and the principal reasons for a man's success—from John D. Rockerfeller back to John D. Napoleon (laughter), and before that, back in the days when Abel sold his birthright for a mess of pottage. There are now one hundred of these 'Heart Talks.' Those of you who are sincere, who are interested in our proposition, above all who are dissatisfied with the way things are breaking for you at present will be handed one to take home with you as you go out yonder door this afternoon.
"Now in my own pocket I have four letters just received concerning 'Heart Talks.' These letters have names signed to them that are familiar in every house-hold in the U.S.A. Listen to this one from Detroit:
"DEAR MR. CARLETON:
"I want to order three thousand more copies of 'Heart Talks' for distribution among my salesmen. They have done more for getting work out of the men than any bonus proposition ever considered. I read them myself constantly, and I desire to heartily congratulate you on getting at the roots of the biggest problem that faces our generation to-day—the problem of salesmanship. The rock bottom on which the country is founded is the problem of salesmanship. With many felicitations I am