INSIDE ENGRAVED PANELS OF THE ADVERTISING FOLDER ISSUED BY ROBERT HAVELL, ABOUT 1834.
The lower panel shows the interior of the "Zoölogical Gallery," 77 Oxford Street. Audubon's plate of the Cock Turkey is being examined at one of the tables.
REVERSE OF PANELS OF ROBERT HAVELL'S ADVERTISING FOLDER REPRODUCED ON FACING INSERT.
Audubon sent another letter to this agent, from London, January 21, 1828, when he was still waiting for an answer to his last: "When I write to any one I expect an answer, but when I write to a man I esteem, and to whom I entrust a portion of my business, I feel miserable until I hear from him.... I am extremely anxious to close my business for 1827, and cannot do so without receiving your a/c, and the money due by my subscribers."
The summer of 1827 was probably Audubon's most critical period in England. His work was then in the air and ruin of all his hopes seemed inevitable, but with palette and brush he again extricated himself from financial difficulties. At this time, he said, "I painted all day, and sold my work during the dusky hours of the evening as I walked through the Strand and other streets where the Jews reigned; popping in and out of Jew-shops or any others, and never refusing the offer made me for the pictures I carried fresh from the easel." He sold seven copies of the "Entrapped Otter" in London, Manchester, and Liverpool, and from seven to ten copies of some of his other favorite subjects; once when he inadvertently called at a shop where he had just disposed of a picture, the dealer promptly bought the duplicate and at the same price that he had paid for the first.
In the autumn of this year, when it was found that his agents were neglecting their business, Audubon determined to make a sortie to collect his dues and further augment his subscription list. He left London on September 16, and visited in succession Manchester, Leeds, York, Newcastle-on-Tyne, Alnwick Castle and Belford, to see the Selbys, finally reaching Edinburgh on the 22nd of October.
Audubon had set his mark at obtaining 200 subscribers by May, 1828, but he fell far short of realizing it. On August 9 he wrote: "This day seventy sets have been distributed; yet the number of my subscribers has not increased; on the contrary, I have lost some." At York he found that a number of his Birds, which had been forwarded from Edinburgh before he had taken his departure, "was miserably poor, scarcely colored at all"; and a copy of his first number which was later examined at the Radcliffe Library in Oxford was so unsatisfactory that he rolled it up and took it away, with the reflection that Lizars, whom he had paid "so amply and so punctually," could have made him a better return. The colorists gave no end of trouble, but he never hesitated to reject their work when it did not meet his requirements, and the defective plates were invariably sent back to Havell's shop to be washed, hot-pressed, and done over again. To such watchful care must be ascribed, in large measure, the high degree of perfection which his big work eventually attained. When it is remembered that upwards of one hundred thousand of his large plates had to be colored laboriously by hand, and that at one time fifty persons were engaged at the Havell establishment, we can understand the difficulties involved in maintaining a uniform standard of excellence in a work that was issued piecemeal and spread over a long period of time.