SECOND LAW: DIFFICULT ENVIRONMENT. Magnetism develops in direct proportion to the difficulty of environment.
THIRD LAW: MAGNETIC INTENTION. Magnetism evolves solely through multiplication of endowment into environment by the persistent magnetic intention.
FOURTH LAW: FREE ADJUSTMENT. The culture of magnetism imperatively demands that central adjustment of the self to all powers which realizes in absolute psychic freedom.
FIFTH LAW: CONCENTRATION. The magnetic multiplication of endowment into environment is only possible to intense, persistent and unified concentration to the methods of Success-Magnetism.
SIXTH LAW: PURPOSE-IDEALS. Growth of noblest magnetism depends, in the larger sense, upon general adherence to a single, preeminent, ideal life-purpose, and, in the particular sense, upon specialization of the individual in studied magnetic conduct related to that end.
SEVENTH LAW: RECEPTIVITY. The highest magnetism realizes through magnetic laws in proportion as the inner self maintains alert receptivity to the Universal Forces.
EIGHTH LAW: DEMAND. The silent, persistent demand of the self upon the Universal Magnetism makes it a center toward which the Forces naturally gravitate.
NINTH LAW: AFFIRMATION. Continuous, intense affirmation of actual possessed magnetic power stimulates the success-elements, maintains receptivity, emphasizes demand, harmonizes and intensifies inner etheric vibrations, and induces a positive movement of the universal ether and its forces inward toward the central self.
TENTH LAW: PSYCHIC ENERGY. All personal magnetism involves psychic energy developed and directed by magnetic intention.
ELEVENTH LAW: SELF-CONTROL. Magnetic energy concentrates through psychic control of its tendencies.