Later on, after Ruef had been sent to the penitentiary, an article on the San Francisco Graft Prosecution appeared in one of Mr. Hearst’s magazines.[272] The article was printed under the signature of Mr. Edward H. Hamilton, one of the ablest of Mr. Hearst’s employees. Mr. Hamilton gave the credit for the work of the graft prosecution to Mr. Hearst and The Examiner. The men whose steadfastness of purposes and high integrity had made even approach to the prosecution of influential offenders possible, upon whom Mr. Hearst’s Examiner had poured ridicule and abuse, were more or less favorably mentioned in the article, but Mr. Hearst was given the bulk of the credit for what the prosecution had accomplished. In California, where The Examiner’s treatment of the prosecution was well known, Mr. Hamilton’s article was received with some amusement and not a little resentment.[273]

Although, with few exceptions, the policy of the San Francisco press was adverse to the prosecution, the principal interior papers gave Langdon and his associates loyal support. But eventually a chain of papers covering the greater part of the interior of northern and central California was enlisted on the side of the defense. The papers were started or purchased by a newspaper publishing company known as the Calkins Syndicate.

The Calkins people had for several years been identified with a number of unimportant papers, printed in the interior. Suddenly, from publishing obscure weeklies and dailies, the Calkins Syndicate became one of the most important, if not the most important, publishing concern in California. A modern printing plant, one of the finest on the Pacific Coast, was installed at San Francisco. The establishment took over much of the printing of the Southern Pacific Railroad Company, including the printing of the railroad corporation’s monthly, The Sunset Magazine. The Sacramento Union, the most important California morning newspaper printed north of San Francisco, and the Fresno Herald, an afternoon daily, were purchased outright. A bid was made for the San Francisco Post,[274] but terms could not be made. The Calkins people accordingly started the San Francisco Globe, an afternoon daily newspaper. Less important papers were established at various points. In an incredibly short period, the Calkins Syndicate had a chain of newspapers covering the greater part of northern and central California.

The distinctive feature of these publications was their opposition to the San Francisco graft prosecution. But the abuse of the Calkins newspapers was not so cleverly presented as in the Examiner, nor so adroitly handled as in the Chronicle. So violent were the Calkins papers' attacks, in fact, that they injured rather than assisted the defendants’ cause. This was generally recognized. The Calkins Syndicate, after losing whatever effectiveness it may have had, eventually went into bankruptcy.[275]

Almost as effective as the newspaper publicity against the prosecution, was the opposition of fashionable social circles and of the clubs. The graft defendants became much in evidence at the best clubs in the city. To be sure, their persistent appearance all but disrupted some of the clubs, members in sympathy with the enforcement of the law openly objecting to their presence.[276] But in the end, the defendants prevailed and were loudly apparent at the principal clubs of the city even while under the inconvenience of indictment.

San Francisco’s so-called fashionable society was, during the graft trials, practically organized as an adjunct of the defense. Those in accord with the prosecution were cut off visiting lists. Some of the non-resident indicted ones brought their families to San Francisco. Their wives and daughters at once became prominent in social matters. It was the refinement of the custom of bringing in “the wife and innocent children” of the defendant at a criminal trial.

This character of defense was most effective. The charming entertainment of those wives and daughters of indicted magnates who engaged in the social publicity campaign in the interests of their troubled male relations, went far toward building up public opinion against their prosecutors. The supporters of the prosecutors were treated with scant ceremony. To be a supporter of the prosecution was not regarded as “good form.” All in all, the social side was one of the cleverest and most effective features of the publicity campaign carried on by the graft defense.[277]

The boycott of those in sympathy with the prosecution extended to the larger business world as well as to exclusive social circles. When, for example, the American battleship fleet visited San Francisco on its tour around the world in 1908, the committee appointed by the Mayor to arrange fitting reception and entertainment of its visitors, organized by making James D. Phelan, prominently associated with Mr. Spreckels in the Graft Prosecution, chairman.

That Mr. Phelan should be made head of the committee, or even identified with it, gave serious offense to the large business and financial interests that did not approve the prosecution.[278] The large interests thus offended refused to contribute to the reception fund. William C. Ralston, United States Sub-Treasurer at San Francisco, and treasurer of the Fleet Reception Committee, reported to the committee that several large banks and public service corporations would not contribute to the reception of the fleet unless Mr. Phelan left the reception committee.[279]

The committee, refusing to submit to this arrogant dictation, accordingly proceeded to the entertainment of the fleet without assistance from the anti-prosecution financiers and institutions. The smaller merchants, assisted by those banks and enterprises which had not been offended by the proceedings against the corrupters of the municipal government, contributed upwards of $75,000. The reception to the fleet was thus carried to successful conclusion without the assistance of the graft defense element.