"Oh, you want a display ad.?"
"No—at least not the kind you mean. I want those few lines repeated over and over again until the entire space contracted for is filled."
"You want it printed solid?" gasped the foreman.
"That's it."
"But I could give you a much more attractive ad. We can get up a full-page display ad. that would be simply out of sight."
"I don't doubt it, but I want another kind."
"All right," said the foreman, with a pitying sigh; "you pay your money and you take your choice."
"That's the idea."
The foreman carefully perused the advertisement. This is what he read:
"See the New York Comedy Company, Augustus Wattles, Manager.