“’Tis not in mortals to command success,” and if the innovator in this case failed, he was at least the first to make the attempt, not alone in Philadelphia, but throughout America.
The editorial plunged headlong into the business at hand as follows:
“The PLAN of an intended MAGAZINE.”
“The Success and Approbation which the Magazines, published in Great Britain, have met with for many years past among all Ranks and Degrees of People, Encouraged us to Attempt a Work of the like Nature in America. But the Plan on which we intend to proceed, being in many respects different from the British Models, it therefore becomes necessary, in the first Place, to lay before the Reader a general Prospect of the present Design.
“It is proposed to publish Monthly, ‘An Account of the Publick Affairs transacted in His Majesty’s Colonies, as well on the Continent of America, as well as in the West India Islands,’ and at the end of each session, ‘an Extract of the Laws therein passed, with the Reasons on which they were founded, the Grievances intended to be Remedied by them, and the Benefits expected from them.”
The prospectus then proceeds to apologize beforehand for “the mistakes which will probably be committed in handling so great a Variety of Matter.” It sketches the general lines of the future magazine in regard to “remarkable Trials as well Civil as Criminal,” also the “Course of Exchange, Party-Disputes, Free Inquiry into all sorts of Subjects, its views of the Liberty and Licentiousness of the Press, its contempt for the rude Clamours of envious Ignorance,’ and the ‘base suggestions of the Malevolence’,” and then terminates as follows:
“To conclude, the Reader is desired to consider the Undertaking as an attempt to Erect on Neutral Principles A PUBLIC THEATRE in the Center of the British Empire in America, on which the most remarkable Transactions of each Government may be impartially represented, and fairly exhibited to the View of all His Majesty’s Subjects, whether at Home or abroad, who are disposed to be Spectators.
“This is TRUE Liberty, when freeborn Men,
Having to advise the Publick, may speak free,
Which he who can, and will, deserves high Praise;