Mr. Cherry Kearton, the famous cinematographer of wild animals, and his outfit loaded upon an elephant.
By permission of the Motograph Co.
Polar Bear Diving. A Striking Motion-picture
The market is open also to travellers, explorers, and sportsmen. These, with a cinematograph camera and a few thousand feet of film, can recompense themselves so well that the entire cost of an expedition may be defrayed. An Austrian sportsman who roamed and hunted in the North Polar ice fields received over £6,000 ($30,000) for the films he brought back with him. Mr. Cherry Kearton, who took pictures of wild life in various parts of the world, sold his negatives for £10,000 or $50,000.
Scientific investigators are in the same happy case. When their researches lead them to anything that has an element of popular appeal, there is profit awaiting them at the picture palace. The life of the ant, for instance, or electrical experiments, or interesting phases of chemistry, and many other features of organic and inorganic science, yield good returns to the scientist with a camera. Such films will command 20s. ($5) or more per foot of negative.
There is another branch of the work already well established. The producer of picture plays, if his plot be tolerably good and the scenes well acted and well photographed, and if the play itself promises some popular success, can command a good price. At the moment there are several independent producers at work throughout the world. They have a large open market for the disposal of their wares and find no difficulty whatever in selling all they can produce. Even the largest producers, who have huge theatres and command the services of expert scenario writers and players, do not hesitate to purchase from outside sources.
A cinematograph camera, and a little luck, will make anyone's holiday profitable. The travelling amateur penetrates into places overlooked by the professional, and usually takes greater pains with his work. Afterwards he finds his market in the fact that the demand for travel pictures is so great that a good film of 300 feet will fetch £40 ($200) and upwards. At home he may exploit his ingenuity in making trick films, a most popular feature at the picture palaces, so long as he keeps novelty to the forefront. Trick films, unfortunately, take so long to prepare and demand such care, skill and patience that the largest firms of producers as a rule are not eager to attempt them, because their production disorganises the more regular and profitable work of the studio. A good trick film of 800 feet may occupy six months in preparation. But the amateur may approach what the large firm fears. To him time is no object, and he is able to maintain his interest, care, and ingenuity to the end of the quest. On the other hand the professional worker often tires of his trick subject before the task is half completed, with the result that novelty and care are not sustained. One industrious Frenchman devoted nearly a year to the preparation of a film in which resort had to be made to every conceivable form of trickery, and sold his product for £3,000 or $15,000. He also refused an offer of £5,000 ($25,000) for another film of pictures calculated to please children.
To sum up, the amateur or independent cinematographer has a vast field available for the profitable exercise of his skill. Except in regard to the topical work, which is of the rush-and-hustle order, he must show imagination in his choice of subject and craftsmanship in the execution of his work. He must, that is to say, be trained so far as to be no longer an amateur in the popular meaning of the word. He must learn aptitude in the school of experience. The reward is well worth the trouble.