Military: American Legion Weekly, 627 West 43d St., New York.
Municipal: American City, 87 Nassau St., New York.
Printing: The Inland Printer, Inland Printing Co., 632 Sherman St., Chicago.
Railroad: The Railroad Red Book, 2019 Stout St., Denver, Colo.
Shoes: Boot and Shoe Recorder, 207 South St., Boston.
This survey gives a general idea of the wide market open to photographs which fall within each magazine's requirements. No attempt has been made to give the needs of magazines, or to present what is usually called "a list of markets." We have been concerned here with generalizing the market—pointing out to the reader who never sees most of the magazines named that they really exist and buy photographs. The purchase of a Market Book is necessary if one desires seriously to make his way selling photographs to publications.
"Study the magazine" is the bromide flung always in the teeth of the beginner. But what if one can't obtain copies of the magazines which print material which the reader may easily find? Then he has only to request from the editor a sample copy of the magazine, using the address gleaned from the Market Book—and he then has the best information as to what that particular magazine wants. And at a cost of only two cents per copy.
VIII
SHIPPING THE PRODUCT TO MARKET